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2 Reasons Your Business Needs to Start a Podcast

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This week’s podcast is episode 72 and it was recorded at the second annual Podcast Movement conference in a transportable recording booth provided by Buzzsprout. I’m joined by two fellow podcast proponents: Scott Beebe, Business Coach and Strategist at his company My Business On Purpose, and Matt Miller, the President of School Spirit Vending. Scott and Matt reveal why your business needs to start a podcast. Having an internal or external podcast adds serious value to your company by strengthening your community and opening up a convenient form of communication. The three of us unravel the fear that many organizations have about podcasting, present the benefits of podcasting, and inspire you to get started.

The podcast movement is under way. Break
through your fears and start a podcast!
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On This Episode You’ll Discover:

  • Why fear is the major reason many corporations don’t embrace the podcast medium.
  • The inherent risk involved in starting a podcast.
  • How you can use editing for risk mitigation in podcasting.
  • Why Scott says podcasting democratizes communication across an organization.
  • The benefits field based employees gain from a company’s podcast.
  • The convenience of listening to podcasts, as opposed to sitting down to read a blog.
  • How internal podcasting adds a sense of community within companies.
  • How franchisors can use podcasting as a communication venue with franchisees.
  • Why podcasting is a great way to communicate and strengthen communities.
  • How podcasting builds brand awareness and credibility without pushy promotions.
  • How podcasting can add value to your company.
  • Why you should embrace podcasting to reach millennials.
  • The need to be open to new thoughts and trends in business.
  • Ways large corporations can get started with podcasting.
  • What education may be required to get new individuals and organizations in tune with podcasting.

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Featured On This Episode:

There are TWO WAYS you can listen to this podcast recorded at Podcast Movement 2015.

You can click the Listen Now button at the top of this page.

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