Have you ever been endorsed by someone you don’t know in real life for one of your LinkedIn Skills? I have, and I remember thinking, ‘Oh, that’s weird. I don’t even know them outside of LinkedIn.’ We likely connected because we are in a similar group, or they saw me as a prospect. It’s a nice gesture, and I appreciate it, but LinkedIn’s latest update to endorsements on mobile was a smart move.
As noted in my story above, endorsing people’s LinkedIn Skills have generally been pretty easy. Due to the simplicity, many endorsements floating around on profiles today are not necessarily accurate. People have been endorsing others who they don’t know or have never worked with for skills they haven’t witnessed. This skews the perception of what an individual has mastered and is capable of. Granted, maybe the person is actually good at that skill, but it adds a sense of false proficiency.LinkedIn Skills Endorsements will now go through a qualification process. Learn more! @meaghanmae @LinkedInExpert #LinkedInUpdate #DigitalSelling #SocialSellingClick To Tweet
Viveka von Rosen, CVO at Vengreso, discusses the new endorsement qualification on LinkedIn mobile in the video above. Keep reading for a written explanation.
What You Need to Know about the LinkedIn Skills Endorsements Update
It’s only on mobile currently, but Viveka says she expects it will roll over to the desktop version soon. Previously it took one click to endorse someone for a skill they have listed, but now endorsements will go through a qualification process. LinkedIn asks how good the person is at the skill and how you know them. Here are two screenshots of it.
If you select “None of the above” on the second screen, the Endorsement doesn’t show up on that person’s profile. Any of the other three options are sufficient for LinkedIn to publish your endorsement.
You can likely expect fewer endorsements due to these added steps, but the endorsements you do receive will have more legitimacy. People that know you and genuinely want to recommend you for those skills will take the additional few seconds to complete the process.What are the benefits of qualifying LinkedIn Skills Endorsements? Accuracy! @LinkedInExpert @meaghanmae #LinkedInUpdate #SocialSelling #DigitalSalesClick To Tweet
LinkedIn is constantly releasing updates to the platform. Will this deter you from endorsing people in the future? Let us know in the comments below.
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.