Quora for Marketers 3 Reasons To Avoid
In case you’re not aware of Quora, it’s a relatively new Q&A site where you can ask questions and get answers from your network. It’s essentially a social crowd sourcing site.
The idea is you connect to Quora using either your Twitter or Facebook (or both) logins and you follow people and their questions. Then, you engage with people by asking questions and/or answering questions across any topics that interest you.
As you type a question, Quora displays similar questions (which is useful). This allows you to either differentiate your question or avoid asking it if someone else has already asked it.
My early impression of Quora is that it is likely a worthy tool for job seekers and business development professionals and for anyone interested in developing more influence and growing their personal brand. However, I don’t see value in Quora for marketers.
The three reasons I don’t like Quora for Marketers are:
I don’t know about you but I already get more email than I can handle. Now, I’m getting more email each time someone follows me on Quora. I found the settings where I can control email notices for other functions in Quora related to questions, but I didn’t find a setting to turn off email notices for new follower notices.
Need to Manage More Followers
I already manage followers on Twitter, LinkedIn and Facebook. Now, I need to manage my followers in Quora by reviewing new followers and seeking new followers. I really don’t have time for that from a marketing perspective. Again, for job seekers and biz dev folks, that’s an individual decision.
Too Much Overlap with LinkedIn
Even though Quora’s approach to Q&A is a bit more robust than LinkedIn, it is not orders of magnitude more robust to warrant the additional time required. As a marketer I can stay inside “the four walls of LinkedIn” and accomplish a lot including the value of LinkedIn Answers.
The Biggest Cost of Social Media is Time
The reality is that using social media is very time consuming. As marketers we must use our time wisely by prioritizing a content strategy over a social media strategy. I want to use social marketing tools productively in support of my content marketing strategy and networking strategy. And, while I can see benefit to sharing content on Quora when relevant to a question I answer, I can’t justify the additional time it will take. And, I also see the networking benefit. But, it’s not compelling enough to me to make considerable time for it. If I do make time for it, it will come at the expense of something else. And, I can’t see cutting back on how I use LinkedIn, Twitter and Facebook to connect, share and network.
All of the above sentiment is subject to change in time. After all, when I first started using Twitter in 2008, I had a similar sentiment about it as a tool for marketers. And, I became a huge fan of Twitter for marketers.
As I state above, this opinion (and that’s all it is) pertains to getting marketing value from Quora. I do believe that Quora can be a valuable tool for job seekers, biz dev people and anyone actively working on building their personal brand. I’ll blog about that over at BernieBorges.com/blog.
What say you about Quora as a viable social media site for marketers? I would love to hear from marketers getting value from Quora.