Marketing Plan 3 Words To Guide Me in 2011
Recently, I wrote a blog post on BernieBorges.com about the three words I’m using to guide my marketing plan in 2011. Since that is a new website I realized that most people subscribed to the Find and Convert blog hadn’t seen it. Therefore, this podcast and blog post is a similar summary of that post.
I also wrote a blog post recently recommending three words that you might consider to guide your new year. The three words I recommended for your consideration are:
Leverage | Brand | Communicate
My Three Words for My Marketing Plan in 2011
Leverage | Big | Video
There are so many demands for our attention every day. We must be working with a leveraged mindset and a leveraged game plan to be productive. I leverage people, content and technology.
I need to leverage people to complement my weaknesses. I leverage their insights and wisdom and to open new doors for me. I also leverage relationships. And, I want people to leverage me. Some relationships are very close and as such that leverage is through direct contact. And, some are virtual relationships, and as such are leveraged through content and online interaction.
There is so much content available to leverage. I generally leverage podcasts, blogs, videos, white papers and books. Some of my favorite marketing podcasts are DishyMix, HubSpot, Duct Tape Marketing, Marketing Over Coffee and Six Pixels of Separation. I listen to them regularly. I also read many blogs including HubSpot, Mashable, TechCrunch, Read Write Web, ChrisBrogan.com, Content Marketing Institute and a few others. Additionally, I also subscribe to some video channels for inspirational content.
Let’s face it, we need technology to get the most out of each day. I am never totally disconnected even when I’m not in the office in front of my laptop. It’s important to stay connected in a real time manner. Sometimes a response is needed within minutes when communicating with clients, staff or partners. It’s amazing how much we can get done in one day because of the technology available at our fingertips.
I’m focused on bigger projects in 2011 that can have bigger outcomes. For example, I recently launched BernieBorges.com focused on my speaking, training, seminars, workshops and digital learning content. One of my biggest projects in 2011 is my Social Networking for Job Seekers training content. I have a big passion for helping unemployed people find a job through advanced social networking strategies. So, I created this video training product comprised of five segments. In 2011 one of my big projects is to partner with strategic distribution channels to help reach job seekers with this educational content. Incidentally, this content is also very applicable to business development professionals.
I’ve been dabbling in video the last two years. But, in 2011 I am committed to doing more video in two forms. I’ll do the “man on the street” kind with short videos on relevant topics (see below). I’ll also produce more educational content on video. Some of it will be free and some will be premium content sold through BernieBorges.com. Video content is the most compelling way I can think of to communicate and network with my three targeted audiences; marketers, business development professionals and job seekers.
All my strategic goals will revolve around these three words in 2011.
Business as Usual
I also want to point out that these three words also apply to the direction of my internet marketing agency, Find and Convert. It’s business as usual here. We’re as dedicated as ever to helping midsize businesses get found online and convert contacts into sales opportunities through search and social media strategies.
I invite you to subscribe to BernieBorges.com to keep up to date with my educational events including many webinars I have planned. I’ll continue to interview fascinating guests on the Find and Convert podcast. And, I have several more social media marketing workshops planned through the American Marketing Association.
I invite you to hold me accountable to these three words! What three words have you chosen in 2011?