4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content. In this webinar, hosted by Bernie Borges of Find and Convert and GetLinkedInHelp.com’s Kristina Jaramillo, learn how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, you can expect to learn:
- How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
- Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
- What it means to be an influencer – and why most B2B companies are not!
- How to become an influencer to attract the type of business opportunities you seek.
Bernie Borges is CEO of digital marketing agency, Find and Convert, and host of the Social Business Engine digital TV show. Kristina Jaramillo of GetLinkedInHelp.com, a Gruber-Jaramillo Marketing, Inc. company, is a N.Y. Times recognized LinkedIn marketing expert, Forbes contributor and host of the B2B Marketing Insiders’ Radio show.