Selling With Video

5 Tips for Creating a Powerful and Professional LinkedIn Video

Listen to LinkedIn Expert Viveka von Rosen share five tips to creating a powerful LinkedIn Video that is shareworthy and you’re proud to publish.

Do your videos seem less than professional and underperform in the engagement arena? Maybe you haven’t even garnered the courage to share a video of yourself on LinkedIn yet. Whatever the case may be, you’ve come to the right place to learn how to create a powerful and professional LinkedIn video!

In the short clip below, Vengreso’s LinkedIn Expert, Viveka von Rosen, offers five tips to improve your recording and publishing process. Discover how to “make your video more powerful” by watching the video or continuing to read.

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Apply These 5 Tips to Upgrade your Next LinkedIn Video

A cell phone and something to stabilize it, or a computer camera are the obvious necessities for sharing a LinkedIn video. Viveka says, “All that’s needed is you, your personality, and some really good information to share.” While this may be true, some of us might need a bit more direction and a good dose of encouragement before hitting record. The tips that Viveka shares don’t only apply to LinkedIn Native Video, they work with other platforms where you can post a video too.

  1. Slide into the frame. Instead of centering yourself from the beginning, leave the middle of the shot open so that the “play arrow” isn’t sitting over your face in the still shot that appears in the news feed. Using a simple video editor like iMovie, add text about the video to the empty space.
  2. Use a green screen. Not only does this eliminate the worry of what clutter is in the background, a green screen also allows you to talk while showing things online to your viewers.
  3. Use bigger gestures and SMILE! Move around a bit and use your hands to show emphasis. “If you’re talking about a list of three – hold up three fingers,” Viveka says. “Pretend you’re Italian!”
  4. Look at the camera. Amy Landino, Author of Vlog Like a Boss, recommends thinking of the camera as a persona you want to reach. You can even put a name to it as if you’re talking to “Rebecca” (or whatever name you choose) every time that you hit record. When the viewer watches, it will feel like you’re looking and talking directly to them.
  5. Don’t forget to add a description. LinkedIn gives you 1,300 characters to describe your video. Use it and incorporate hashtags, @mentions, and emojis.

What other tips do you have to share about creating a powerful LinkedIn Video? Let us know in the comments below!

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Want to hear more from Viveka von Rosen? Download her eBook 7 Deadly LinkedIn Mistakes That Are Costing You Money.

By Viveka von Rosen

Viveka von Rosen is a co-founder and the CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is the author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

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