5 Ways That LinkedIn is Different than Salesforce
The previous post described 5 ways that LinkedIn IS like Salesforce. But just because LinkedIn is a software application used by salespeople to identify, connect and sell to prospects does not means it is Customer Relationship Management (CRM) software. Here are 5 ways that LinkedIn is NOT like Salesforce:
- Individual vs. Enterprise: LinkedIn is primarily an individual application. It is a combination of personal networking app and online resume. Salesforce used by businesses to manage sales. While salespeople are the primary users of Salesforce in terms of data-entry, management is the primary beneficiary in terms of forecasting and activity management.
- Free vs. Paid: LinkedIn follows the freemium business model. Only about 19% of LinkedIn members pay for one of its premium editions. Salesforce offers a number of editions. The most popular one costs $1,500.00 per person per year.
- Unique vs. Market Leader: There is nothing like LinkedIn. While considered one of the Big Three of Social Media along with Facebook and Twitter, LinkedIn’s business-only focus sets it apart. Salesforce may be the market leader but that means there is a market. It competes with giants like Microsoft and Oracle as well as with smaller providers like Netsuite and SugarCRM.
- Template vs. Platform: LinkedIn offers limited customization options. This makes sense since most individuals do not employee their own personal IT administrator. Salesforce is an extremely flexible platform allowing extensive customization and integration with other systems, but have the guys down in the I.T. department do much of the work.
- DIY vs. Formal Training: Most LinkedIn users have learned how to use it on their own. Only recently have innovative companies started to train employees how to leverage LinkedIn for business purposes. A typical Salesforce implementation involves extensive training. When an organization pays $1,500.00/pp/yr for a subscription, it wants to make sure its salespeople know how to use it.
What do you think? Any ideas on how LinkedIn and Salesforce are alike or different?