5 Ways That LinkedIn is Different than Salesforce

VengresoLinkedIn 5 Ways That LinkedIn is Different than Salesforce

5 Ways That LinkedIn is Different than Salesforce

The previous post described 5 ways that LinkedIn IS like Salesforce.  But just because LinkedIn is a software application used by salespeople to identify, connect and sell to prospects does not means it is Customer Relationship Management (CRM) software.  Here are 5 ways that LinkedIn is NOT like Salesforce:

  1. Individual vs. Enterprise: LinkedIn is primarily an individual application. It is a combination of personal networking app and online resume. Salesforce used by businesses to manage sales. While salespeople are the primary users of Salesforce in terms of data-entry, management is the primary beneficiary in terms of forecasting and activity management.
  2. Free vs. Paid: LinkedIn follows the freemium business model.  Only about 19% of LinkedIn members pay for one of its premium editions. Salesforce offers a number of editions. The most popular one costs $1,500.00 per person per year.
  3. Unique vs. Market Leader: There is nothing like LinkedIn. While considered one of the Big Three of Social Media along with Facebook and Twitter, LinkedIn’s business-only focus sets it apart. Salesforce may be the market leader but that means there is a market. It competes with giants like Microsoft and Oracle as well as with smaller providers like Netsuite and SugarCRM.
  4. Template vs. Platform: LinkedIn offers limited customization options. This makes sense since most individuals do not employee their own personal IT administrator. Salesforce is an extremely flexible platform allowing extensive customization and integration with other systems, but have the guys down in the I.T. department do much of the work.
  5. DIY vs. Formal Training: Most LinkedIn users have learned how to use it on their own. Only recently have innovative companies started to train employees how to leverage LinkedIn for business purposes. A typical Salesforce implementation involves extensive training. When an organization pays $1,500.00/pp/yr for a subscription, it wants to make sure its salespeople know how to use it.

What do you think? Any ideas on how LinkedIn and Salesforce are alike or different?

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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