Here's what we'll cover:
Click to Show TOC
Skills Needed in Modern Business
This week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics.
Christian and I discuss the seven digital marketing skills needed in a social business. 
What You’ll Discover In This Episode:
- Why analytics skills can no longer be siloed in the IT department
- Why even executives need to be able to derive insights out of analytics data
- Why these 7 digital marketing skills are not limited to marketing department employees
- Why all employees need to understand social media
- Why employees need to be brand advocates
- The importance of data visualization to communicate information to drive home key points
- The importance of technical skills that allow employees to be self-sufficient, e.g., video editing
- Teamwork: The mindset of people working together across department, geographies and time zones
- Newsjacking: Having an “alway on mindset” to selectively produce content about current news
- How companies are adopting social and what the social journey looks like
- The importance of soft skills to build relationships on and offline
- Christian’s “one thing” response is for increased trust in employees
Featured On This Episode:
- Vengreso’s YouTube Channel | YouTube channel
- Social Business Engine website
- 7 Digital Marketing Skills blog post and infographic
- Christian Karasiewicz’ website
- Christian Karasiewicz on Twitter @ckroks
- Christian Karasiewicz on LinkedIn
- Christian Karasiewicz on YouTube
- Bernie Borges on Twitter: @bernieborges
