7 Digital Marketing Skills Needed in a Social Business

Skills Needed in Modern Business

Christian KarasiewiczThis week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics.

Christian and I discuss the seven digital marketing skills needed in a social business. Seven digital marketing skills needed in a social business

What You’ll Discover In This Episode:

  • Why analytics skills can no longer be siloed in the IT department
  • Why even executives need to be able to derive insights out of analytics data
  • Why these 7 digital marketing skills are not limited to marketing department employees
  • Why all employees need to understand social media
  • Why employees need to be brand advocates
  • The importance of data visualization to communicate information to drive home key points
  • The importance of technical skills that allow employees to be self-sufficient, e.g., video editing
  • Teamwork: The mindset of people working together across department, geographies and time zones
  • Newsjacking: Having an “alway on mindset” to selectively produce content about current news
  • How companies are adopting social and what the social journey looks like
  • The importance of soft skills to build relationships on and offline
  • Christian’s “one thing” response is for increased trust in employees

Featured On This Episode:

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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