A Buyer Centric LinkedIn Profile Builds Trust – Article 1 of 3

VengresoLinkedIn A Buyer Centric LinkedIn Profile Builds Trust – Article 1 of 3
man holding up a linkedin profile

A Buyer Centric LinkedIn Profile Builds Trust – Article 1 of 3

LinkedIn Profile Picture Tips

Building your LinkedIn profile correctly is the first step in attracting your targeted buyer and becoming a Social Selling pro!  A great social-ready LinkedIn profile takes a little time to develop and covers many key elements.  The most important thing is to don’t let #YourBrandSuck! However, here are three quick areas that can influence your buyers to start a conversation with you. The three things your “Buyer Centric” social-ready profile should do are:

  1. Build trust: A buying relationship is built on trust, and your social profile can be the 1st step in the trust-building process
  2. Communicate Value: In other words, what business problem(s) can you solve for them, and
  3. Solve a Business Problem(s): Demonstrate how other customers are benefiting from your solutions—this is key to getting your buyer to reach out to you.

In this 1st article of 3, we will just discuss item 1.  We’ll cover the other valuable areas in the near future to help you drive more sales each and every month! Subscribe to our email list to be the first to know when Part 2 and 3 is posted.

Build Trust via a Proper Photo

Use a professional photo that builds trust.  PLEASE…No selfies, half-cut-off shoulder of a friend, or half-cropped photos of you at a wedding!  Rather, you want the body language, posture, expression, clothing and your smile to feel inviting and help create a sense of trust.

No selfies, cut-off shoulders, or cropped photos at events 4 UR #social pic @M_3jr #SocialSelling #Sales Click To Tweet

Try to lose the formality of a professional photo (i.e. if you do not wear a tie, then don’t). Be YOU. Look at these four great examples. You decide what you want to do and what image you want to portray. What I am providing here is some additional food for thought!

Notice in the examples the backdrops are either grey or white. This helps the photo and YOU to stand out from the crowd. Notice the smiles, you feel invited to speak with each person and compelled to trust them (if I do say so myself)! In these four examples, nobody appears to be stiff, unprofessional, or too lazy to spend $49 for a quick pro headshot.  Each photo appears to be warm and inviting. The first two are excellent examples of great profile pictures, which build trust with your targeted buyer!

LinkedIn Profile Professional Picture Sample - Bernie Borges Great LinkedIn profile picture

In the next three examples, I want you to take notice of something.  If you were running a LinkedIn search for a salesperson in category X in the Y area, usually a display page pops up with 10 results.  It is in list format.  This means each person’s profile is stacked on top of the others.  So how do you stand out from the rest of the crowd?

In the three examples below, what you see and feel is the same effect as the previous two shown but with some additional allure.  In Cole’s picture, you are also interested in seeing more of him so you are inclined to click on his profile just so you can see his face.  It’s a super-fun, lighthearted, cool-guy-and-relaxed type of image.  It really shows personality

In my example, you have the benefit of a logo superimposed into the picture.  You see a splash of red against a white background.  Like Cole’s, you are curious as to what the red logo is, so you click on the picture…once you click, your buyer has entered into your profile!  The question now is, does your content help your buyer see what you can do for them and drive them to engage with you?  That’s a subject for another post.

LinkedIn profile picture tips

Mario Martinez Jr. LinkIn profile picture tips

My next example stems from one of my clients (also my personal favorite).  After going through one of our Vengreso personal branding training, Willie took the message to heart and had a pro photographer shoot his new picture.  The example here is an amazing photo.  First, notice the HUGE smile!  This is warm and inviting and speaks to a pretty kick-butt personality.  The position, (I call it the power pose) defines confidence, yet the lean against the wall shows humility and a down to earth fun guy.  He’s suited up yet still has a modern appeal, and the suit makes total sense because he sells to the finance line of business (yes they still often wear ties).  Most importantly, Willie’s photo helps to build instant trust through his LinkedIn profile.  They say a picture is worth a 1000 words…in this case, it is!

Perfect LinkedIn profile picture

As you can see, whether you are selling a product or trying to be found by a recruiter, your profile picture makes a difference. Still unclear if your photo is giving you the right look or portraying the correct image?  Want others’ opinions?

Get your profile photo analyzed and determine if it’s what you want.  Let others tell you if it’s portraying the right feel.  Try using this free service: www.PhotoFeeler.com.

Get your #social profile photo analyzed @PhotoFeeler @itsannpierce #socialselling #sales @M_3jrClick To Tweet

Here is an example of what you will get back based on members voting on your profile photo.  In this case, I gave the members the category “business” when considering the photo shot.  I personally think it’s a great tool!

Social Selling Tools

Tune in for Steps 2 and 3 on A “Buyer-Centric” LinkedIn Profile…

  1. Communicate Value: In other words, what business problem(s) can you solve for them, and
  2. Solve a Business Problem(s): Demonstrate how other customers are benefiting from your solutions, this is key to getting your buyer to reach out to you.

Subscribe to our email list to be the first to know when Part 2 and 3 is posted.

profile photos of professionals


Mario Martinez Jr.

Mario is the CEO and Co-founder of Vengreso. He spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up. As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more. He is also known to open a speech with a Salsa dance. Follow him on YouTubeLinkedIn, or on Twitter.

  • Cham Gumin

    Very awesome tips!

  • Claire Jones

    Hello! I’m a first-time visitor and I really like what you did with this article! Very easy to understand Tips and each perfectly makes good sense. Good job!

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