Applying Seth Godin’s Advice to Your Content Marketing Strategy
I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing.
Don’t Miss Opportunities to Change Your Inbound Marketing Strategy
“Change almost never fails because it’s too early. It almost always fails because it’s too late.”
There are constantly new strategies and techniques to apply to your overall marketing process. Are you embracing those changes or missing out on opportunities? It’s time to take a look at your current strategy and determine if there are new techniques that you should be implementing into your process. Change is inevitable, and that’s certainly true when it comes to the ever-changing world of marketing. Don’t be afraid to make changes to your strategy and miss the boat!
You Must Stand Out
“It’s about getting out of this thing of fitting in, and shifting gears to being the one that stands out.”
Let’s identify the need for you to stand out with your marketing content.
Twitter: Active Users – 320 million; Daily Tweets – 500 million (6000/second);
Facebook: Active Users – 1.65 billion; New Users – 500,000/day
LinkedIn: Active Users – 300 million; Published Content – More than 1 million members
YouTube: Active Users – Over 1 billion; Uploaded Videos – 300 hours/minute
Instagram Active Users: 400 million; Uploaded Photos – Over 80 million/day
As you can see, there are tons of people and businesses using social media; therefore, it’s critical that you stand out in the crowd. If you’re just doing the same thing that everyone else is doing, then you’re just fitting in and going with the flow. Find new ways to stick out and grab the attention of your audience.
Be Worth Connecting With
“Be genuine. Be remarkable. Be worth connecting with.”
“Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them.”
If you’re standing out in the crowd with what you’re publishing, then others will want to connect with you. Don’t always be selling on your social networks. Constant selling doesn’t build trust with your audience, and you come across as only caring about you. Your audience wants you to be genuine and not just talk about yourself, but talk about your industry as a whole and share useful information that’s helpful to them. If you’re only talking about yourself, then people won’t consider you to be worth connecting with on social media. Remember that an educated buyer is a satisfied buyer.
Your Content Should Tell a Story
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
“Marketing is telling a story about your value that resonates enough with people that they want to give you money.”
We’ve talked about the fact that you need to stand out with the content your publishing. So, how do you do that? You need to be able to tell a compelling story. Storytelling is an art. You must learn what your audience is interested in and searching for online and then turn that into a story that will peak their interest. Being a great storyteller is especially important when writing case studies. These are real life examples of your brand and how your brand helps customers. Is your story engaging prospects or turning them away? If you need some help with storytelling, check out How to Master the Art of Storytelling in You Content Marketing.
So, take some lessons from Seth Godin! Your content marketing is your brand. Is your brand attracting prospects and engaging with your audience? Or is it doing what everyone else is doing and not standing out in the overwhelming sea of social media? Contact us if you need to make a change to your content marketing strategy.
Image Source: GraphicStock – Castle Stock Image