My B2B Podcasting Strategy
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
May 27, 2021
My Four Year Branding Journey at Vengreso
The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
May 24, 2021
B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
May 19, 2021
How Internal Communication Drives Marketing ROI
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
April 21, 2021
Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
April 14, 2021
8 Reasons B2B Sales Professionals Must Use Social Media
Bernie Borges, Vengreso CMO gives B2B sales professionals eight reasons to use social media to exceed their quota.
April 7, 2021
Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
March 31, 2021
Marketing’s Role in the Modern Sales Experience
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
March 17, 2021
The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
March 10, 2021
Mission-Driven Marketing and Sales
Listen to this episode of the Modern Marketing Engine podcast to discover how Talkdesk became a mission-driven organization during the Covid crisis.
February 24, 2021
The Future of B2B Buying and Selling
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
February 17, 2021
Shifting the Conversation of Diversity and Inclusion in the Workplace
Hang Black talks about diversity and inclusion and her book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.
February 10, 2021