My B2B Podcasting Strategy
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
May 27, 2021
My Four Year Branding Journey at Vengreso
The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
May 24, 2021
B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
May 19, 2021
How Internal Communication Drives Marketing ROI
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
April 21, 2021
Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
April 14, 2021
8 Reasons B2B Sales Professionals Must Use Social Media
Bernie Borges, Vengreso CMO gives B2B sales professionals eight reasons to use social media to exceed their quota.
April 7, 2021
Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
March 31, 2021
Marketing’s Role in the Modern Sales Experience
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
March 17, 2021
The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
March 10, 2021
Mission-Driven Marketing and Sales
Listen to this episode of the Modern Marketing Engine podcast to discover how Talkdesk became a mission-driven organization during the Covid crisis.
February 24, 2021
The Future of B2B Buying and Selling
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
February 17, 2021
Shifting the Conversation of Diversity and Inclusion in the Workplace
Hang Black talks about diversity and inclusion and her book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.
February 10, 2021
The Best Sales Podcasts You Must Listen to
You have no excuse to continuously learn and improve your listening skills with this list of the top 21 sales podcasts to add to your playlist in 2019.
February 3, 2021
Digital Selling Tips for the Modern Seller
Listen to this episode to learn about the key findings of The State of Digital Selling report and how you can apply that knowledge to your organization.
January 27, 2021
How Showing that you Care Can Start Sales Conversations with Adriel Sanchez, #289
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic,
December 16, 2020
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first
November 10, 2020
Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel
November 4, 2020
How to Use a Marketing and Sales Funnel for Better Prospecting
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now.
October 21, 2020
Creating Sales Engagement Through Corporate Gifting
How can you use gift marketing in your company, and what are some significant use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io.
September 23, 2020
Building a B2B Podcast and Making it Work
A B2B podcast is a great way to increase visibility and brand awareness. Discover how to start a podcast and make it work for your marketing goals.
September 9, 2020
Why CMI is Breaking the Content Marketing Rules in 2020
The world’s largest content marketing event, Content Marketing World. Now 100% virtual. Dive into the conversation @ The Modern Marketing Engine Podcast.
August 19, 2020
A Successful Shift from an Outbound to an Inbound Marketing Strategy at NAWSP
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.
July 29, 2020
How the Right Market Intelligence Enables Organizations to Thrive in Challenging Times
Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like
July 16, 2020
How B2B Sales Teams Are Pivoting in the COVID World
Two pivots B2B sales teams have made to adapt to the selling environment of the COVID world. Listen to this podcast with Jillian Ryan from eMarketer.
July 8, 2020
5 Sales Prospecting Methods to Bring Buyers Back from the Dark Side
Non-responsive leads are frustrating. Use these prospecting methods shared by Bernie Borges and Mario Martinez Jr. to re-engage them in a conversation.
June 26, 2020
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?
June 24, 2020
The Power Of Human In Growth Marketing During A Pandemic
Growth Marketing at RGP during the COVID-19 pandemic is accomplished through the “power of human.” Discover how from Meredyth Jensen!
May 27, 2020
4 Strategies to Drive Marketing Results with Limited Resources
Driving marketing results with limited resources is a challenge for any marketing leader. David Buffaloe, CMO of Vertical IQ explains his success formula.
May 13, 2020
Managing A Remote Marketing Team As The New Normal
Marketing leaders are learning that managing a remote team is difficult and they’re scrambling to figure it out. Matt Langie shares great advice on this episode.
April 1, 2020
Growth Marketing through Hyper-Personalization
Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization.
March 18, 2020
Why Sales Enablement Strategy Fits Best in Marketing
Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Genefa Murphy shares her lessons-learned on this episode!
March 11, 2020
The Three Pillars of Marketing at Sykes, a Global Brand
There are great marketing lessons to learn from a global brand like Sykes! Listen to hear how they market internally, in the marketplace, and for recruiting
February 26, 2020
5 Sales and Marketing Alignment Podcast Episodes – Modern Marketing Engine
Listen to these five essential Modern Marketing Engine podcast episodes to learn how companies are aligning sales and marketing to enable sellers to create more sales conversations.
February 25, 2020
How To Measure Contribution To Sales Pipeline From Events
Events have always been difficult to track when it comes to their impact on the sales pipeline. But no more. Tech and systems change everything. Listen to learn more.
February 19, 2020
How AI Sales Assistants Are Changing Automotive Dealerships
The advent of AI Sales Assistants are making engagement with buyers even more effective at auto dealerships around the country. Find out more on this eipsode.
January 29, 2020
How To Plan Your International Business Expansion Strategy
If you’re curious about how to create an international business expansion strategy that is based on best-practices, John Pincott shares on this episode.
January 22, 2020
How Any Business Can Build Long Term Profits Through Raving Fans
Long term profits are the holy grail of any business and you can secure them through creating your own fanocracy. David Meerman Scott shares how on this episode.
January 15, 2020
Why Customer Success Belongs in Marketing
Customer success clearly belongs in the Marketing department. Jeanne Hopkins from Lola.com explains why! Listen or read the show notes.
January 8, 2020
All Together Now: Brand and Demand Generation
Brand and demand generation don’t often go together in a global campaign – but they do so well in the All Together Now campaign from Nutanix!
November 6, 2019
How to Market An Unknown Premium Brand
How does a company with a premium brand offering, but little or no brand recognition, market to a universe of buyers who assume that solution providers are all pretty much the same?
October 30, 2019
Should Marketers Use Gated Content? The Pros And Cons Of Both
How effective is gated content? Should it be used at all or only in certain cases? James Kessinger, CMO of Hushly explains the idea of micro-gated content
October 23, 2019
3 Game-Changing Tips for Sales Leaders
Does your team use LinkedIn effectively? Based on our research, they’re not. Discover 3 game-changing tips for sales leaders and how to implement them today!
October 18, 2019
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
If you want to dial in your marketing efforts to the Voice Of The Customer (VOC) you should consider forming a Customer Advisory Board. Kelly Bousman explains how.
October 16, 2019
The State Of Work For Marketing Leaders
Every marketing leader wants to optimize the environment for their teams to get work done. This episode reveals how well we’re doing that!
October 9, 2019
Why Sales Enablement is Required for Modern Marketing
There’s a lot of talk about sales enablement these days because it’s a proven way to increase bottom line revenue. Get the facts from Jake Braly on this episode.
September 25, 2019
Why B2B Marketing And Sales Is Broken And How To Fix It
Account Base Marketing – ABM is B2B. If that surprises you, tune into this podcast. Sangram Vajre from Terminus explains the role of B2B marketing.
September 11, 2019
Building a Bridge Across Marketing, Sales and Service for a 360 Degree View of the Connected Consumer
Learn how to bridge the gap between marketing, sales, and service for a better view of the connected consumer. Niki Hall of Selligent tells you how.
August 28, 2019
Career Advice For Women In Marketing
The path to leadership in marketing can be daunting for women. Listen as Tricia Sacchetti shares her tips on how women can pave the way more effectively.
August 14, 2019
How To Harness Customer Conversations In Real-Time To Drive Results
How B2B sales and marketing teams can harness the power of real-time customer conversations through conversation intelligence.
August 7, 2019
What’s Changed In My 15 Years Of Marketing Leadership
Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
July 24, 2019
Identify Conversation-Ready Leads Faster With An AI Assistant
Learn how AI assistant technology has increased the number of qualified leads for the Oracle sales and marketing team with Kevin Colosimo on this episode.
July 17, 2019
Why TCMA is The Third Stage Of Sales and Marketing Transformation
Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.
July 10, 2019
The State of Digital Selling with LinkedIn
Are you using LinkedIn in your digital selling strategy? Listen to the episode to learn ways to effectively implement LinkedIn strategy with Kurt Shaver.
June 19, 2019
Harnessing B2B Buyer Intent Signals In ABM
Learn how leveraging buyer intent signals impacts B2B account based marketing with John Steinert, CMO of TechTarget on this episode.
June 12, 2019
3 Game Changers Sales Leaders Should Know about Selling with LinkedIn
Sales leaders need to take action on these three game changers to improve their team’s ability to create more sales pipeline and more wins.
June 11, 2019
3 Ways To Ensure Marketing and Sales Produce Measurable Results
Discover how being united in marketing and sales at Conversica leads to measurable results with CMO Rashmi Vittal and CSO Gregg Ames.
June 5, 2019
A Guide For The Modern Marketer’s Go To Market Strategy
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
May 22, 2019
A Modern Approach To Sales Alignment & Marketing In Manufacturing
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
May 15, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
What Every Sales Leader Needs to Know When Selling to the Modern Marketing Executive
Three marketing executives answer seven questions every sales leader wants to know when selling to marketing leaders. Webinar recording available here.
May 2, 2019
How Marketing Can Support High Performing Sales Teams
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how!
April 24, 2019
The Career Journey of the Modern CMO
The modern CMO is a fairly new position, but one that is growing in influence every year. Join Bernie and his guest Darryl Praill to hear the path ahead.
April 17, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
5 Pillars of Modern Account Based Marketing in Action
Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective. Sydney Sloan brings a wealth of experience to the conversation, including a prolong at Adobe.
March 27, 2019
Brand Marketing is the New Demand Generation
Brand marketing is quickly becoming more important than product marketing. Armen Najarian, CMO at Agari explains how he’s taken his company to the next level.
March 20, 2019
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
March 13, 2019
How Modern Business Gets Stuff Done
The modern business landscape has changed. Discover how successful companies are getting things done from Alex Shootman, CEO of Workfront.
February 27, 2019
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
February 20, 2019
Why Every Marketing Department Should Be Its Own Agency
The modern marketing department wears many hats – Taylor Ryan says marketing professionals today need to be like Swiss Army Knives. Listen to find out why.
February 13, 2019
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
January 30, 2019
The Modern Marketer’s Guide to Content for Sales Enablement
If you are not investing in content for sales enablement, you’ll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen.
January 23, 2019
A B2B Coloring Book that Generated Leads and Then Some
Every B2B organization needs to generate leads, and the best way to do it is to target the real needs of your target customer. Sean Freidlin shares an amazing way his team did that on this episode.
January 16, 2019
Move Over Alexa It’s Time to Re-Humanize the Sales Process
If AI is causing your sales process to feel like it needs some re-humanizing, you’ve got to hear this heartfelt and powerful conversation with Shari Levitin.
January 9, 2019
How to Get Valuable Sales Data Insights from Wins and Losses
Sales data is one of the metrics most dependent on human reporting. How can you get the data you need from your salespeople? Bill Sexton explains on this episode.
December 19, 2018
It’s Time to Transform Sales Training for Women
This conversation with Cynthia Barnes is an inspiring look at how specific sales training for women can enable them to dance on the glass ceiling. Listen to hear more!
December 12, 2018
A 3 Step Plan To Create A Video Strategy That Gets Results
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
December 5, 2018
How to Get Started with Artificial Intelligence in Content Marketing
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
November 28, 2018
The Influential Role of Content in Sales Enablement
On this podcast Tamara Schenk from CSO Insights reveals eye opening research findings that support the business case for providing sales teams relevant content.
November 14, 2018
How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
November 7, 2018
Helping Customers Win More through Highly Personalized Account Based Marketing
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
October 24, 2018
How To Be A Modern Marketer In The Age Of Data And Analytics
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.
October 17, 2018
How to Win Friends and Drive Business in the Age of Social Media
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.
October 10, 2018
How Fundbox Uses AI and Humans to Deliver a Great Customer Experience
A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales and support at Fundbox.
September 26, 2018
Effective LinkedIn Posts: The Science Doesn’t Lie
Scott Ayres is a Content Scientist for Agorapulse – he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results.Scott’s findings from a recent experiment about LinkedIn posts is the special topic of interest for this episode.
September 19, 2018
A Marketer’s Plea for Content for Sales
In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!
September 5, 2018
Uncommon Conversion Optimization for Your Website
There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better?
August 29, 2018
The Road to Marketing as a Contributor to Revenue in the Business
On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business.
August 15, 2018
Connecting with Sales and Distribution through Podcasting
The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered
August 1, 2018
The Ugly & Beautiful Truth About Content Audits
A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.
July 25, 2018
How To Create Demand And Engagement For Events And Conferences Through Online Video
Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction and online video makes it possible in the digital age. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove.
July 18, 2018
The 4 Digital Selling Skills Of The Successful Modern Seller
Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. Kurt Shaver is Bernie’s guest on this episode.
July 11, 2018
Social Recruiting at Scale with Facebook Lead Ads
One of the most difficult things for any company to do quickly is to effectively hire a large team – and thanks to digital transformation, social recruiting is a viable way to do it at scale.
June 27, 2018
What Every Marketing Executive Needs to Know About GDPR
By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation – and it impacts all businesses that sell globally and store information about individual consumers. Bernie asked Juliette Rizkallah, CMO of SailPoint Technologies to shed light on this topic on this episode.
June 20, 2018
Leveraging Analytics to Enhance Sales at NICE Nexidia
Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it’s happening. Don’t miss this informative and amazing explanation of how new tech is changing sales.
June 6, 2018
How Marketers Can Use Emotionally Intelligent Language to Create Action
Making emotionally intelligent connections through digital marketing at scale is possible, and you’ll hear how it’s happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado.
May 30, 2018
Developing a 21st Century Marketing Organization
Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. Betsy Rhotbart of Vonage walks us through what it takes, on this episode.
May 23, 2018
The Future Is Now With Artificial Intelligence For Marketing
For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways.
May 16, 2018
The Value of Relationship Intelligence in Account-Based Selling with Jaxson Khan
Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” Jaxson Khan of Nudge.ai explains, on this episode.
May 9, 2018
Building a Personal Brand to Elevate a Corporate Brand
Bernie’s guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand.
May 2, 2018
How Synapse is Transforming Tampa Bay through Innovation Ecosystems
Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Innovation and Florida are in the same sentence at Synapse, a company that’s deploying
April 25, 2018