Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is aware of your content, then they won’t see how awesome you and your company are.
As sales professionals, there are things we control and things we do not control within the sales process. This conundrum can be a source of frustration. It can sometimes be easy to lose sight of the things we do control because we let the things we can’t control consume us.
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
Start building a strong social media presence with these three essential social media rules.
The way it used to work was a B2B salesperson knocked on doors and built relationships over time. Eventually he built trust and prospects began to believe what he told them. That sales model is gone along with the two martini lunch. Today it’s much more effective and much cheaper to generate leads and nurture them via quality content delivered online.