Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a weak sales message will just be ignored, or worse, will […]
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
Bernie Borges, Vengreso CMO gives B2B sales professionals eight reasons to use social media to exceed their quota.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.