In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview is 28 minutes long and worth every minute (IMHO). Mike has been a marketing geek for about a decade. I can legitimately call him a marketing geek because his background […]
One of the benefits I described is the ability to tap into staff wherever they may be in the org chart. Staffers should enjoy their work when they are instrumental in building and maintaining your social media strategy especially as their personal brand begins to grow. But, how do you develop your staff to get great results?
B2B buyers have many options when they do their research on the web and therefore, they are harder to convert to leads. Many marketers struggle with how to engage a B2B website visitor. Marketers must look at their website from the customer’s point of view. Visit your website as a prospective customer. Ask yourself if your website content and calls to action are engaging for visitors at different stages of their buying cycle.
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web…
There are many benefits to a social media marketing strategy. Here is a short list of benefits. Please add to it with your comments…Note, I do not discuss in any detail the benefits organizations might enjoy using social media internally for collaboration and productivity gains.
This blog post is an excerpt on personal branding from my forthcoming book Marketing 2.0, due out in June… (edited Book Published June 2009) The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it […]
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should. The true cost of most marketing activities is the cost per (fill in […]
Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom. Let’s examine the lifecycle of interaction in social media from a marketer’s perspective. In general it is comprised of these four components: Engage Listen Interact Measure Engage […]
This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing. The book’s version is considerably more detailed. No Strategy Perhaps the biggest risk in social media marketing is diving in without a strategy. Too often, companies jump on the bandwagon without first developing […]
There are several tools available to help marketers measure the effectiveness of their social media marketing efforts. Some of them include free tools like, Blogpulse, Trendpedia, Trendrr, Google Blogsearch and other vote-centric sites such as DIGG, StumbleUpon and Reddit. These tools are some of the most popular and readily available tools used to track, measure […]
Podcasting Basics Show Notes: To listen to the podcast click the play button above, download it or subscribe to our podcasts below to the right. What is a Podcast? A podcast is digital file which can be audio or video, that someone can subscribe to, download-able, or listen to on the spot on their computer. […]