FlyMSG - Add to Chrome!

Podcasting for B2B Marketers


I’ve had many questions from B2B marketers about podcasting.  They range from how do you get started to what is the return on investment?    Effective podcasting requires you begin with the end in mind.  What do you want to accomplish?  Who is your target audience for podcasts? And how will you measure success? There are two important factors to consider in podcast marketing:

  • Content
  • Delivery

What content do you have that is of interest to your audience?  This is often the easiest question to answer because you could have a lot of useful content.  So, how do you decide what content to put in a podcast?  Consider topics you can break up into segments or episodes.  Each episode should stand on its own merit.  But each episode should also leave your audience interested in another episode.   

Allow the content to be your primary marketing.  Don’t sell your company or products too aggressively or at all.  It’s ok to plug your company a little bit but let the primary marketing message be the value of your content.  In time, you’ll get people contacting you if your content is of interest to them.   

The delivery of your content can make or break your podcast.  Who will record your podcast?  Will it be someone who can engage listeners for ten or twenty minutes?  BTW, most business podcasts shouldn’t be longer than about twenty minutes.  Consider an interview style of delivery.  Interview styles can work well especially when the people involved can be somewhat spontaneous and very natural.  They should not sound scripted at all. Podcasting offers marketers a lot of potential. 

This blog post is very brief but offers some food for thought based on my experience with my podcasts I can send you a survey report citing statistics about podcast usage among 3900 business and I.T. professionals surveyed.   

Happy podcasting!

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

Leave a Comment

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.