How To Become A Social Leader In Your Company, with Justin Shriber, Episode #13
How 2 Become A #SocialLeader In UR Company, w @JShriber #sales #SellingWithSocial @LinkedInSelling #SMM Click To Tweet
If you want to learn what it takes to become a social leader in your company, my guest today is ready to equip you to do just that. Justin Shriber is the Head of Marketing for LinkedIn Sales and Self Serve solutions, where he helps buyers, sellers, and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales, and service with the needs of the customer. Prior to joining LinkedIn, Justin led product, sales, and marketing organizations at both startups and large companies such as Siebel and Oracle. Justin holds a Master of Business Administration degree from the Harvard Business School and a Bachelor of Arts degree from the University of California Los Angeles. He lives in the Bay Area with his wife and five children. You’re going to love this conversation, so don’t miss out by not listening!
Happiness is the vision to see it and the grit to get it.
When it comes to attaining happiness in your sales career you need to have a clear picture of where you are headed and the determination to get there. Justin says it this way, “Happiness is the vision to see it and the grit to grab it.” Do you hear the clarity in that statement? If you want to be a sales leader or social sales champion, you’ve got to get a clear vision of where you’re headed and develop the personal grit that enables you to push through every distraction and obstacle. Justin is on the show to help you understand what it takes to get there, so be sure you listen.
Corporate leaders need to first consider who they are serving.
When I asked Justin what company leaders can do to support and increase the use of social in the sales activities of their companies he said that they first need to consider who they are serving. In other words, who are your ideal prospects and how and where do they like to engage on social media? The answer to that question will give you a ton of direction when it comes to establishing a social selling strategy that will serve you and your sales team well. Justin has so many great things to share on this episode, so if you want to become a social leader in your company, don’t miss this episode of #SellingWithSocial.#Sales #Leaders need 2 1st consider who they R #serving @JShriber #SellingWithSocial @LinkedInSelling Click To Tweet
What does it mean to be a social leader?
A social leader is a person who takes the initiative to learn and wisely implement their personal use of social in positioning and amplifying the brand and message of their company. But that’s only the starting place. You’ve also got to be at the forefront of equipping and encouraging your company and co-workers to do the same thing in a systematized way. Justin shares how he’s seen individuals become social leaders in their own right and gives his suggestions for how you can become a social leader in your organization. It’s a great conversation you won’t want to miss, featuring one of the top experts on social and sales.
How top sales talent is using social to evaluate companies they want to work for.
Justin and I have both seen situations where a company is courting top talent to add to their sales team – but when they are asked by the candidate what social platforms they encourage and actively use to promote and establish their brand identity, they don’t have a good answer. Do you know what happens in those cases? They lose that potential team member to another company that IS adapting to the new social sales environment we live in. Justin has some powerful insights to share about the consequences of not getting aboard the social selling train, so don’t miss this episode.Top #SalesTalent use #social 2 assess companies they want 2 work 4 @JShriber #sales #SocialSelling Click To Tweet
Outline of This Episode
- [1:38] My introduction of Justin Shriber.
- [7:55] How buyers purchase today and how it’s changed over the years.
- [13:48] What does it mean to be a social leader?
- [15:49] Why social leaders are 50% more likely to attract the talent they want.
- [22:42] How to demonstrate social leadership.
- [29:24] The effect having an army of social leaders has on a company.
- [37:09] What benefit do social leaders have on accelerating sales opportunities.
- [43:40] One thing you can do to help drive sales and become a social leader.
- Justin’s profile on LinkedIn
- Justin’s profile on Twitter
- BOOK: The Innovator’s Dilemma
- LinkedIn Sales Navigator