As I reflect on my eight years of experience tracking sales prospecting techniques, one of the best sales email outreach hacks stands out at the top (and that’s over 107 quarters of selling). Recently, I received a LinkedIn connection request that not only surprised me but also showcased the power of personalization and effective use of technology. It was then followed by the best sales email I’ve ever received in my entire career. Let me take you through this experience and share the insights I gained from it.
You can continue reading to learn all bout it, or watch the video below:
Ignition of Inspiration
It all began when I received a connection request from Caleb Parsons, an account executive at Oracle Commercial Cloud. In his outreach message, he said,
“Hi, Mario! Nice to meet you, and I hope you’re well. Excited about everything Vengreso’s working on and curious to learn more.”
Initially, I was intrigued by what he wrote, but what truly caught my eye was that Caleb mentioned using my company’s product, FlyMSG, in his outreach.
The Art of Personalization
Caleb’s outreach exemplified what it means to personalize at scale. He didn’t just send a generic message; he clearly took the time to understand my work and how it aligns with his goals. In his email, he leveraged FlyMSG to send a message that was not only tailored to me but also reflected a genuine interest in partnering with Vengreso. He wrote,
“I’ve enjoyed reading and learning about the work you and your team have contributed to the goal of creating business productivity tools.”
This level of customization highlighted his diligence in researching the people he targets.
Multi-Channel Engagement
What impressed me further was Caleb’s use of multiple communication channels for his outreach. He reached out through LinkedIn and followed up with a personalized email, ensuring a higher chance of engagement. I was amazed that he effectively used our own product to demonstrate its value directly to me. It was remarkable to see someone utilizing FlyMSG as both a tool and a conversation starter.
Crafting the Perfect Approach
While I appreciated the creative approach, there was one crucial aspect that I felt needed improvement. When coordinating with C-suite professionals like myself, it’s vital to avoid asking for an immediate meeting. I always recommend proposing a range of dates and times—perhaps offering times over the next few weeks—that acknowledge how busy these executives are. This simple adjustment in his outreach can make a huge difference in receiving a response.
The Takeaway
Caleb Parsons’ prospecting strategy is not just about standing out; it’s about demonstrating true interest and leveraging technology to facilitate that connection. I was impressed by his proactive approach and personalization.
In the end, even though my current partnerships lie with Amazon and Google Cloud, I offered to meet him at a Giants game, expressing my desire to help him navigate the sales landscape and connect with those I know in my network .
This experience has solidified my belief that effective prospecting requires an understanding of the individual you’re reaching out to, creativity in your approach, and a willingness to utilize various communication platforms.
If you’re in sales, take a page from Caleb’s book. Personalization at scale, savvy use of technology, and considerate communication can tremendously enhance your outreach efforts. It’s the little details that make a big impact, and this outreach hack may very well be the key to your success in sales.
