Blog Case Study Anatomy of a Successful Blog

VengresoContent for Sales Blog Case Study Anatomy of a Successful Blog
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Blog Case Study Anatomy of a Successful Blog

Blogging has become an intricate component of any digital marketing strategy. Consistent execution is key for a successful blogging strategy. I have been following NFC Rumors since its inception May 2011. NFC Rumors is a case study in blogging that exemplifies what can be accomplished with a well-planned and well-executed content marketing strategy that includes:

  • Quality Relevant Content
    Audience Persona
    Frequent Blogging
    SEO Best Practices
    Technology
    Aesthetic Design
    Positive User Experience

 

Blog Case Study: NFC Rumors

The NFC Rumors blog focuses on the cutting edge of the latest developments in Near Field Communications, aka NFC, for mobile devices. Wikipedia describes NFC as, “allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters.[1] It is expected to become a widely used system for making payments by smartphone in the United States. Many smartphones currently on the market already contain embedded NFC chips that can send encrypted data a short distance (“near field”) to a reader located, for instance, next to a retail cash register. Shoppers who have their credit card information stored in their NFC smartphones can pay for purchases by waving their smartphones near or tapping them on the reader, rather than bothering with the actual credit card.”

The objective of the team behind NFC Rumors is to provide a blog that infuses the latest NFC mobile device technology with best ways to harness and market this technology to a broader audience. What makes NFC Rumors such a valuable blog case study is their rapid ascent to global readership.

How is a blogging website less than four months old commanding five page-one rankings on search terms with “ NFC” in the phrase, with over 9 million results? And how did they accomplish this in such a short period of time?

Quality Relevant Content that Resonates with Target Audience

Each post is informative, thought-provoking global commentary that is well researched, provides relevant links and share credit to statistical resources. It is trust-worthy blog content which builds authority.

Focus on Audience Persona

The NFC Rumors team did their audience persona homework. Their posts are consistently informative to a mobile technology-centric and digital marketing audience. A successful blog strategy requires a content marketing plan that identifies your target audience personas and delivers content that appeals to their their interests through high quality content. People are motivated to share content that is interesting to them. Keep your content focus on your  audience across all the personas that make up your audience.

Consistent Frequency of Content

In successful blogging, content is king. Multiple blog articles are posted daily. Frequent blog posting builds search engine page indexing, increases shareability and results in organic linkbacks. Blog often. Blog consistently with quality content. That’s the secret sauce.

SEO Best Practices

The website and every blog post is optimized and well written for both the human audience and for the search engines. A strategic category and tag structure is meticulously maintained. Meta data is well managed. Search engines are paying more attention to how content is shared. The importance of well executed SEO best practices in combination with organic shareability is a winning combination.

Blog Technology

The blog architectural structure takes full advantage of the latest technology as it unfolds, consistently improving the visitor experience. This encourages more viral sharing which improves  search engine rankings.

Aesthetic Design

The website is well designed. Quality infographics are incorporated in the blog wherever relevant. Simple, well designed calls-to-action are clearly defined. Finding relevant content is easy. NFC Rumors enjoys less than 10% bounce rate.

Positive User Experience

If delivering cutting-edge information was not enough, NFC Rumors just launched a “Global List” of NFC phones and carriers which is a list of all NFC phones and carrier availability worldwide. Providing usable content that is valuable to your target audience creates lasting relationships and repeat visitors.

The NFC Rumors blog was not created by accident. The NFC Rumor’s team began with a clear objective. Meticulous attention to content strategy, architecture, design and digital marketing strategy were well conceptualized prior to launch and consistently executed following the launch. Well done NFC Rumors. We look forward to a blog case study, Part Two in the future.

Leave your thoughts on NFC Rumors’ blog strategy in the comments below.

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

Comments
  • Interesting points. My favourite is that Content is King…

    • Billie Ginther

      thanks Simon. The idea that content is king is imprinted into our cultural DNA

      • i agree….but on the other hand should we also pay attention to keyword selection?

  • how often you need to publish on your post every day? 2-3 times a week?

  • Billie Ginther

    Good question Andrew. If we lived in a perfect digital world, the answer would be multiple times per day! However, consistently posting once per week… is a good starting point. For B2B businesses that are serious about expanding their digital footprint, 2 to 3 times a week is even better.

  • If you publish a post once a week, which day will you pick? Monday, Friday, weekend? Thanks

  • billieginther

    Ahh good question Dimitris. Unfortunately, there is not perfect time BECAUSE it totally depends on who is your target audience. For example, if my blog were targeted toward sales people, I might might test posting on Friday morning or early on Saturday morning as sales folks usually use Friday or Saturday am for paperwork and catching up. On the other hand, if my target audience were Mom's I would post around 8 or 9 pm on a Monday night after the little ones are tucked in. That is often when Mom's get a chance to play catchup and there are less school activities on a Monday. Like everything related to digital marketing, test and measure to find out which time and day generates more clicks.

  • Great article. Do you have some examples of the blog technology you've described or spec requirements? And can you tell me what the requirements should be for mobile sites?

  • billieginther

    Thanks. The best way to stay ahead of the curve on blog technology is to signup and RSS feed authoritative blogs that are focused on your platform's development. For example, WordPress is so popular because it is an open source platform. Therefore, you have creative developers writing plug-ins worldwide. Keep on top of what is happening. For mobile, at a minimum, be sure you have all the mobile OS scripts added into your header. HubSpot has a great article http://help.hubspot.com/articles/Best_Practice/Ho… to use as a guide.

  • Using "Capability Manager" I have allowed contributors to upload media to the media library of my wordpress website.. . At the moment, however, they can still see the uploads that have been submitted by other users.. . I need to be able to moderate the uploads, so if everyone can see them before I do, it defeats the object!. . Therefore, how do you set wordpress so that a contributor can only see the content that they contribute?. . Thanks!.

  • I have a degree in creative writing from a top university, but still have no significant credits yet. How should I go about getting published in a reputable magazine or web site for the first time? Is self-publishing the way to go? I have short stories that are done, but I am not sure where to send them. I know I need an agent, but trying to get one without ever being published just isn't going to happen. Any suggestions?.

    • If you have not yet found an agent consider a blog strategy. Create a blog and share your insights through it. Find blogs in your industry and leave relevant comments. Also, use Twitter to find people in your industry and seek to engage with them to get on their radar. And, do the same on LinkedIn. All of the above can help you build your personal brand and give you direction on how to find a way to publish your content.

  • any other blogs/websites/forums that…

    Hello! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Thanks a lot!…

  • Savanna Stavsvick

    You are so amazing I just have to say that. Love the new trend. I haven’t the slightest idea how I will be able to buy some blue lace but that is going on the to do list. Thanks again. I wish I were as fab as you. So yes to the trend for me.

  • what about publishing one post per week every monday using articles from other sites ..is that a good strategy?

  • There is noticeably a bunch to identify about this. I think you made some nice points in features also.

  • I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one nowadays..

  • I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% positive. Any suggestions or advice would be greatly appreciated. Thanks

  • I agree, great material..

  • Wonderful, totally agree with you

  • Great information. Lucky me I found your website by accident (stumbleupon). I’ve saved as a favorite for later!

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