Blog Case Study Anatomy of a Successful Blog
Blogging has become an intricate component of any digital marketing strategy. Consistent execution is key for a successful blogging strategy. I have been following NFC Rumors since its inception May 2011. NFC Rumors is a case study in blogging that exemplifies what can be accomplished with a well-planned and well-executed content marketing strategy that includes:
- Quality Relevant Content
SEO Best Practices
Positive User Experience
Blog Case Study: NFC Rumors
The NFC Rumors blog focuses on the cutting edge of the latest developments in Near Field Communications, aka NFC, for mobile devices. Wikipedia describes NFC as, “allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters. It is expected to become a widely used system for making payments by smartphone in the United States. Many smartphones currently on the market already contain embedded NFC chips that can send encrypted data a short distance (“near field”) to a reader located, for instance, next to a retail cash register. Shoppers who have their credit card information stored in their NFC smartphones can pay for purchases by waving their smartphones near or tapping them on the reader, rather than bothering with the actual credit card.”
The objective of the team behind NFC Rumors is to provide a blog that infuses the latest NFC mobile device technology with best ways to harness and market this technology to a broader audience. What makes NFC Rumors such a valuable blog case study is their rapid ascent to global readership.
How is a blogging website less than four months old commanding five page-one rankings on search terms with “ NFC” in the phrase, with over 9 million results? And how did they accomplish this in such a short period of time?
Quality Relevant Content that Resonates with Target Audience
Each post is informative, thought-provoking global commentary that is well researched, provides relevant links and share credit to statistical resources. It is trust-worthy blog content which builds authority.
Focus on Audience Persona
The NFC Rumors team did their audience persona homework. Their posts are consistently informative to a mobile technology-centric and digital marketing audience. A successful blog strategy requires a content marketing plan that identifies your target audience personas and delivers content that appeals to their their interests through high quality content. People are motivated to share content that is interesting to them. Keep your content focus on your audience across all the personas that make up your audience.
Consistent Frequency of Content
In successful blogging, content is king. Multiple blog articles are posted daily. Frequent blog posting builds search engine page indexing, increases shareability and results in organic linkbacks. Blog often. Blog consistently with quality content. That’s the secret sauce.
SEO Best Practices
The website and every blog post is optimized and well written for both the human audience and for the search engines. A strategic category and tag structure is meticulously maintained. Meta data is well managed. Search engines are paying more attention to how content is shared. The importance of well executed SEO best practices in combination with organic shareability is a winning combination.
The blog architectural structure takes full advantage of the latest technology as it unfolds, consistently improving the visitor experience. This encourages more viral sharing which improves search engine rankings.
The website is well designed. Quality infographics are incorporated in the blog wherever relevant. Simple, well designed calls-to-action are clearly defined. Finding relevant content is easy. NFC Rumors enjoys less than 10% bounce rate.
Positive User Experience
If delivering cutting-edge information was not enough, NFC Rumors just launched a “Global List” of NFC phones and carriers which is a list of all NFC phones and carrier availability worldwide. Providing usable content that is valuable to your target audience creates lasting relationships and repeat visitors.
The NFC Rumors blog was not created by accident. The NFC Rumor’s team began with a clear objective. Meticulous attention to content strategy, architecture, design and digital marketing strategy were well conceptualized prior to launch and consistently executed following the launch. Well done NFC Rumors. We look forward to a blog case study, Part Two in the future.
Leave your thoughts on NFC Rumors’ blog strategy in the comments below.