Blogging Basics for Business

VengresoContent for Sales Blogging Basics for Business

Blogging Basics for Business

Blogging Basics for Business

  • A Blog is a “conversation on the web” with people who have something in common.
  • People subscribe to a blog using RSS (the channel).
  • RSS feeds create a channel to your favorite blogs to stay current on topics of importance and interest.
  • Blogs “posts” are organized in chronological order and by topic.
  • BusinessWeek May 2005 cover story: “Blogs – Catch Up or Catcha Later”
  • When, not if you should blog…Start by blogging on other blogs in your industry.
  • Observe, learn and participate in those blogs.  Get a feel for their personalities and the participants.
  • Study competitive blogs to observe what is being said.  Consider commenting on competitive blogs. 
  • Remember you are part of a community.  Be professional (don’t be a jerk).
  • Develop a strategy!  Know your objective(s) and measure results.
  • Blog types: industry trends/visionary, product (technical) blog, customer service, P.R. blog, etc.
  • Set up roles for people in your company in the blog and manage these roles: analytical, product (technical), P.R., controversy, executive/leadership.
  • Don’t shy away from comments on your  blog especially criticism.
  • Post comments frequently.
  • Respond to comments very quickly (within hours).
  • Remember that others are watching your blog conduct.
  • Respond to negative comments positively.  Thank them and explain your course of action.
  • Blogs are good for search engine optimization particularly when you give each blog post a title with a post-slug URL.
  • Add blog post-slug URLs to your site map.
  • Use social plug’ins to get your blog tagged and linked.
  • Submit your blog to Technorati and track it.
  • Track blog stats in your website stats/analytics.
  • Link to other blogs you like.  Don’t expect anything in return (but you may get links from other blog sites).
  • Embrace a blog with commitment – don’t start and stop a blog.
  • Business blogs take time – get over it.
  • Business blogs will pay dividends if implemented and managed well. 
Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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