Brand Reputation Management: Make the Best Impression with Your LinkedIn Profile

Sales professionals are expected to follow a particular decorum. In years past that meant wearing a suit, but today you can be well-dressed without the tie. And brand reputation management now rolls over to the digital world, too.

What does your LinkedIn profile say about your brand? Is it hurting your personal brand or the company that you represent? Do you have the right LinkedIn headline? Do you need to improve your online reputation?

In the video above, Vengreso CMO Bernie Borges and CEO Mario Martinez Jr. discuss how you can’t force someone to makeover their LinkedIn profile into one that attracts their targeted buyers. But this is an odd problem to have—Why wouldn’t people want an impactful profile that can attract new business?

Watch the video or keep reading to find out how marketing and sales leaders can drive salespeople to improve their online reputation.

Online Brand Reputation Management is Key to Modern Digital Sales

Put yourself in the shoes of a buyer and imagine this scenario: You call a company to ask them about their new product and get transferred to a salesperson’s voicemail. This is what you hear, “Yo, this is Mario. What’s up? Leave a voice message.”

Yikes! This is incredibly unprofessional. Not only does it make the salesperson look bad, but it affects your impression of the company as well.

Now think about your LinkedIn profile, or those of your salespeople. What imprint are you leaving on your buyer? Mario says there’s no difference between a voicemail and a LinkedIn profile.

To drive adoption and get your sales team thinking about their brand reputation management, start with mindset. Make your team understand that the perception people have of them has a halo effect on the company.

Salespeople should be well-dressed on digital too, not just when they go to sales meetings or networking events.

Another way to encourage online brand reputation management among your sales team would be to do it for them. Hit the “Easy” button—our LinkedIn Profile Makeovers are perfect for busy salespeople who don’t have the time or motivation to update their profiles on their own.