Brand Reputation Management: Make the Best Impression with Your LinkedIn Profile

Brand Reputation Management: Make the Best Impression with Your LinkedIn Profile


Sales professionals are expected to follow a particular decorum. In years past that meant wearing a suit, but today you can be well-dressed without the tie. And brand reputation management now rolls over to the digital world, too.

What does your LinkedIn profile say about your brand? Is it hurting your personal brand or the company that you represent? Do you have the right LinkedIn headline? Do you need to improve your online reputation?

In the video above, Vengreso CMO Bernie Borges and CEO Mario Martinez Jr. discuss how you can’t force someone to makeover their LinkedIn profile into one that attracts their targeted buyers. But this is an odd problem to have—Why wouldn’t people want an impactful profile that can attract new business?

Watch the video or keep reading to find out how marketing and sales leaders can drive salespeople to improve their online reputation.

Can you force your sales rep to makeover their LinkedIn Profile? @M_3Jr and @BernieBorges answer. #ReputationManagement #Sales #SocialSelling #PersonalBrandingClick To Tweet

Online Brand Reputation Management is Key to Modern Digital Sales

Put yourself in the shoes of a buyer and imagine this scenario: You call a company to ask them about their new product and get transferred to a salesperson’s voicemail. This is what you hear, “Yo, this is Mario. What’s up? Leave a voice message.”

Yikes! This is incredibly unprofessional. Not only does it make the salesperson look bad, but it affects your impression of the company as well.

Now think about your LinkedIn profile, or those of your salespeople. What imprint are you leaving on your buyer? Mario says there’s no difference between a voicemail and a LinkedIn profile.

To drive adoption and get your sales team thinking about their brand reputation management, start with mindset. Make your team understand that the perception people have of them has a halo effect on the company.

Salespeople should be well-dressed on digital too, not just when they go to sales meetings or networking events.

Salespeople should be well-dressed on digital too, not just when they go to sales meetings or networking events. Learn more from #DigitalSales experts, @M_3Jr and @BernieBorges. #SalesTips #LinkedInTips #SocialSalesClick To Tweet

Another way to encourage online brand reputation management among your sales team would be to do it for them. Hit the “Easy” button—our LinkedIn Profile Makeovers are perfect for busy salespeople who don’t have the time or motivation to update their profiles on their own.

3 Truths and 1 Lie About LinkedIn Profile Makeovers for Sales

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

Leave a Comment

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.