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Build Your Buyer Persona Before Prospecting on LinkedIn

Learn how creating a buyer persona through LinkedIn can fill your prospecting list with the clients you want

Learn how to build your ideal prospect list through buyer persona

Are you looking for a way to learn more about your target audience ? Creating buyer personas will reveal vital information about your ideal client—information you can then use to find more prospects just like them. But building your typical
buyer persona for marketing and sales is slightly different when you’ll be using it for LinkedIn. The key is being able to pinpoint your clients’ attributes that line up with LinkedIn’s search filters, which will enable you to quickly build a qualified list of your targeted buyers.

Creating a LinkedIn buyer persona is a relatively simple process, but should be taken seriously and have the proper time devoted to it. Many factors go into a comprehensive client persona, but for now, I am going to cover the key components that will have the greatest impact for LinkedIn prospecting.

[click_to_tweet tweet=”Create your ideal buyer persona and find them on #LinkedIn. Discover how from Vengreso CVO and Co-founder, Viveka von Rosen THE @LinkedInExpert. #prospecting #socialselling” quote=”Create your ideal buyer persona and find them on #LinkedIn. Discover how from Vengreso CVO and Co-founder, Viveka von Rosen THE @LinkedInExpert. #prospecting #socialselling”]

Start by selecting three clients that you wish you could clone, and make them the focus of your research. Look up the company page as well as the people that you’ve worked with pre- and post-sale. Research and record the following characteristics to create your LinkedIn® client personas:

Company Page:

  1. Industry
  2. Specialties
  3. Type (Public or Private)
  4. Headquarters location
  5. Number of employees
  6. Take note of “related” and “people also viewed” companies on the bottom right of the company page, as these will often be ideal prospects for you

Individual LinkedIn Profiles:

  1. Title
  2. Location
  3. Industry (although this may be the same as the company page, often individuals will choose an industry based on their title, not the company)
  4. Previous employers
  5.  Schools they attended
  6. Groups they are part of
  7. Keywords in their summary and skills sections
  8. Years of experience
  9. Years at this company

[click_to_tweet tweet=”How would you like a list of your ideal prospects on #LinkedIn? @LinkedInExpert has all the deets in this blog post. #sales #prospects” quote=”How would you like a list of your ideal prospects on #LinkedIn? @LinkedInExpert has all the deets in this blog post. #sales #prospects”]

Once you’ve identified the key search criteria, create a search string with LinkedIn Boolean Search using titles and keywords, paste it in the search bar and complete the appropriate filters on the right-hand side. During prospecting, you will quickly identify prospects that match your ideal clients, which you may never have discovered any other way. 

*Many of the corresponding filters are only available on Sales Navigator.

BONUS: If you choose the 2nd degree relationship filter in the advanced search box, you will get a list of prospects that someone in your network is connected to, which will enable you to leverage your relationships to get warm introductions. Here is a sample message you can send your shared connection:

I hope this note finds you well. As you may know, I’m leveraging LinkedIn® to grow my network and noticed that you’re connected to XXX at XXX. I was wondering if you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn® message, I can take it from there. To make it easier for you, I’ve included a short paragraph below that you’re welcome to copy and paste.

Also, please feel free to look through my connections, as I’m happy to make introductions for you as well.

Thanks so much!


I’d like to introduce you to XXXX, Chief Learning Officer at Vengreso. I thought it might make sense for the two of you to connect and investigate how you might work together. XXXXX helps enterprise sales teams build their pipeline, reduce the sales cycle and close more business through leveraging the power of LinkedIn. XXXXX really understands how to monetize LinkedIn, and has created programs that have made a significant impact on the way professionals are growing their business. XXXXX will be contacting you in the next couple of days. Please take her call, as I believe it will be well worth your time.

If you would like to reach out to XXXXX, her contact information is: |



By Viveka von Rosen

Viveka von Rosen is a co-founder and the CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is the author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

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