Building Brand Awareness Through Employee Advocates
I’ve often said that every marketing department is too small. This is a play on words….
I don’t mean that your marketing department doesn’t have a big enough staff. Actually, I do because in the connected age, the marketing department doesn’t have as much reach as the collective population of a brand’s employees. Especially for increasing brand awareness.
Brands who embrace employee advocacy with proper planning and technology, experience a measurable lift in brand awareness and engagement. It’s the engagement that creates the brand awareness business outcomes.
One of my favorite examples of employee advocacy is how Avery Dennison is mobilizing its 25,000 employees.
This article from GaggleAMP provides a practical explanation of the merit of employee advocacy.