Building Communities into Enterprise Social Business
David Spinks: CEO of CMX Media
In this episode recorded on location at Social Fresh East 2014, I interviewed David Spinks. David is the CEO of CMX Media, a community building event and online publication company. In this interview, he discusses strategies that help enterprises understand what it means to build a brand through community.
Community = Bringing People Together
David talks about his goal of wanting to build a brand and a movement around community as a profession and for general business value. Through hosting their CMX Summit conference and their online publication, David helps companies understand what it means to build a community. He and his team bring together leading voices from CEOs to psychology, military and art professionals that provide different perspectives on building successful communities for customers.
David shares several examples of companies doing a great job at successfully building community into their entire organization such as Facebook, Airbnb, Kickstarter and American Express.
Tune in to hear what David has to say about how to convince senior management to build a community. The goal has got to be to make customers happy and build community into the entire company, not just the C-suite.
Catch the entire interview with David Spinks in the video above.