Building Communities into Enterprise Social Business

VengresoSales Enablement Building Communities into Enterprise Social Business
David Spinks, CEO CMX Media

Building Communities into Enterprise Social Business

David Spinks: CEO of CMX Media

In this episode recorded on location at Social Fresh East 2014, I interviewed David Spinks. David is the CEO of CMX Media, a community building event and online publication company. In this interview, he discusses strategies that help enterprises understand what it means to build a brand through community.

Building community

Community = Bringing People Together

David talks about his goal of wanting to build a brand and a movement around community as a profession and for general business value. Through hosting their CMX Summit conference and their online publication, David helps companies understand what it means to build a community. He and his team bring together leading voices from CEOs to psychology, military and art professionals that provide different perspectives on building successful communities for customers.

David shares several examples of companies doing a great job at successfully building community into their entire organization such as Facebook, Airbnb, Kickstarter and American Express.

Building community at Social Fresh

Tune in to hear what David has to say about how to convince senior management to build a community. The goal has got to be to make customers happy and build community into the entire company, not just the C-suite.

Catch the entire interview with David Spinks in the video above.

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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