Building a Social Selling Culture in the Microsoft + LinkedIn Era
With all the social selling oxygen being consumed by the recent acquisition of LinkedIn by Microsoft, many B2B sales leaders are left wondering what this means for the future of social selling in general. And what the ramifications are for their specific industries.
Well even as the sale has been bumped from the tech headlines by the new Pokemon Go app (be careful out there) serious organizations are still trying to figure out what they need to do to stay competitive.
Over the last few weeks I’ve been busy delivering both public and custom webinars to companies around the country. And after explaining how this deal is going to move social selling into the mainstream for all B2B sales operations, the big question becomes ‘what can we do to make sure we aren’t left behind?’
It’s a great question. And my answer is always the same – if you haven’t already been preparing your sales team with solid social selling skills, then you better get on it.
But of course having someone like me, whose full time job is to know how LinkedIn works while training teams how to use it effectively, means nothing to executives who just want to ‘get it done.’
So where do you start? One of my most popular programs has always been Building a Social Selling Culture. Originally created as a keynote for sales associations, I have expanded the content to half and full day internal workshops for both sales teams and their leaders.
Right now every company has two kinds of salespeople – hot shots who are already using social selling and those who are afraid of it.
What this seminar does is educate ALL salespeople on the tools and align that knowledge with corporate sales goals – with measurable results.
This is in stark contrast to the wild west of social selling that thrives in many companies where social sellers are left to their own devices.
But without standards, guidance or training – your organization and brand is whatever these connected employees decide it is.
This is why it’s essential to develop a Social Selling strategy, and manage it to achieve higher sales productivity by showing your ENTIRE sales force how to correctly leverage their professional networks for your business.
If you would like to book me for a custom webinar or bring me in to speak to your executive or sales team about creating and sustaining a social selling culture, just send me a note or get a LinkedIn sales assessment for your team.