B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic,
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel
Any modern sales strategy must include offline engagement with sales gifts. In the COVID era, prospects, customers and even employees are craving something that will
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.
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