Dad, You Said LinkedIn Helps You Make Money!
How a conversation with my five year old son teaches us two key social selling training lessons and simplifies personal branding for the modern sales rep....
Jan 05, 2016
Blog Post
4 Reasons Employee Advocacy is Easier for Millennials
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees....
Dec 03, 2015
8 Reasons to Ignore our New Website
After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our...
Nov 18, 2014
Audit Your Website… You May Be Surprised By What You Find
In a recent website audit we completed for an established company, we were very surprised to find that several pages with valuable content had "noindex" meta tags and therefore, these pages were instructing Google NOT to index them! This could happen to you...
Jan 06, 2014
Don’t Be Two-Faced or a Shrunken Head Social Seller
In social selling, a personas online presence forms the foundation of their reputation, so Don't be two-faced....
Aug 28, 2013
6 Ways SEO is Like Gardening
The similarities between SEO and gardening are striking. Understanding the parallels between these similarities will help shape your SEO strategy. ...
Jan 11, 2013
Digital Marketing is Integrated Marketing
When someone sees a marketer's message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a...
Jul 02, 2012
Ethical SEO Not Spam According to Google
Ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results....
Nov 17, 2011
5 B2B Lead Generation Strategies for 2012
What content are you producing in the current quarter that will fill your sales pipeline for 2012? Consider getting back to basics. What are the top 10 questions your customers ask? Just check with your customer service department and they’ll tell you....
Nov 01, 2011
Why Google+ is Good for SEO Marketing
Google+ is currently only useable by individuals. According to a credible Google spokesperson we can expect to see the business features later this year. I will speculate what types of business features we might see from Google. Think Google Analytics. Think Adwords. Think Maps,...
Aug 04, 2011