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employees raising hands to participate in meeting discussion with manager - SEO Plan

SEO Plan Participation: 5 Ways to Engage Employees

Businesses are jumping on the quality content bandwagon, but they are struggling to get their employees to contribute content and to share content through social media. The result is the entire burden falls on the shoulders of the marketing department. Therefore, I’m providing 5 suggestions...

stressed social media marketing manager

3 Common Challenges in Social Media Marketing

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension....

Back view of businessman looking at buildings - b2b content marketing

B2B Content Marketing for SMB Business

B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a "blow-horn" for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most...

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