Woman typing creating LinkedIn PointDrive on her Laptop
Viveka

PointDrive Pointers to Engage the Modern Buyer

If you’ve been wondering what PointDrive is all about, look no further! This article from LinkedIn Expert, Viveka von Rosen, outlines how to use this great tool not only for your digital selling efforts, but also as a resource for your clients.

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The 3 Tiers of Account Based Sales by Vengreso
Kurt Shaver

Leveraging Digital Sales for the 3 Tiers of Account Based Sales

Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.

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Group of curious professionals looking at new website on laptop
Mario Martinez Jr.

8 Reasons to Ignore our New Website

After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

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business man - digital marketing and integrated concept
Mario Martinez Jr.

Digital Marketing is Integrated Marketing

When someone sees a marketer’s message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a banner, or an organic search listing the catalyst is not always attributable to one online touch point. Therefore, integrated digital marketing is the most effective way to execute marketing plans that deliver measurable results.

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stressed social media marketing manager
Mario Martinez Jr.

3 Common Challenges in Social Media Marketing

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.

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Back view of businessman looking at buildings - b2b content marketing
Mario Martinez Jr.

B2B Content Marketing for SMB Business

B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.

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