Company Page

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Recommendations Are a Key Component of Social Selling

Most LinkedIn members are familiar with personal Recommendations. There is another type of LinkedIn Recommendation that is less familiar – Product & Services Recommendation on a LinkedIn Company Page. Both types enhance credibility. Here is an overview of each one:

Personal Recommendations: Prospective new clients often ask for references. One easy and powerful way to serve this request is using personal Recommendations on LinkedIn. It is easy because the process is all-digital and always accessible. There is no need to update time-frozen spreadsheets. It is powerful because the Recommendation is shared virally across the referrer’s LinkedIn network. This multiplies the exposure and the credibility for a Recommendation. Here are two ways to get Personal Recommendations:

LinkedIn Company Pages Give Marketers Ability to Segment Messages

LinkedIn is rolling out new functionality for it’s Linkedin Company Pages. A few months ago, the rapid pace of enhancements to the Company Page feature caused me to suggest LinkedIn Company Pages might someday replace a company’s website. This latest enhancement takes Linkedin Company Pages one step closer and, in fact, delivers functionality that most websites cannot do today. Company page administrators, who are typically in the Marketing Dept., will soon be able to update segments of followers based on the LinkedIn profile criteria of Company Size, Industry, Job Function, Seniority, and Geography.

Will Your LinkedIn Company Page Replace Your Website?

I had been planning to write a blog about the new LinkedIn Company page features for a few weeks. Now I have to do it because LinkedIn enhancements are happening so fast that even I, a person that spends most of their day working on and learning LinkedIn, am getting behind. Plus, the latest one has the potential to become a marketing game-changer. Here is a quick review of three major features rolled out to Company Pages over the past few months:

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