Brian Halligan, CEO of HubSpot describes his new book Inbound Marketing. He describes how marketing has been the same for 50 years but has changed dramatically in the past 5 years. Marketers who create remarkable content and spread it on the web get found and create customers.
Content marketing is one of the pillars of a Marketing 2.0 strategy. Businesses that produce great content build an asset. Buyers want to engage with people and companies by their content, not by their marketing. Great content builds relationships and trust among buyers. Content marketing is a must for long term marketing survival.
Video content is a terrific way to strengthen your brand and bridge the gap between sellers and buyers. Branded video content is the most effective way to maintain control over your brand. Have fun with it. Entertain your audience. They’ll reward you for it.
Podcast Interview with Susan Bratton, CEO of Personal Life Media. As a podcaster, I have long been a fan of a handful of other podcasts that cover the topics that I cover, namely web marketing, new media, online marketing, and all related topics. One of my favorite podcasts is produced by Susan Bratton, called DishyMix, […]
This podcast interview is with Rick Short, Marketing Communications Director at Indium Corp. The interview is an excerpt from my forthcoming social media marketing book and covers the history and success of Indium’s social media marketing strategy. Indium is a 75 year old manufacturer of electronics assembly materials. Rick has been there 25 years and […]
In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview is 28 minutes long and worth every minute (IMHO). Mike has been a marketing geek for about a decade. I can legitimately call him a marketing geek because his background […]
One of the benefits I described is the ability to tap into staff wherever they may be in the org chart. Staffers should enjoy their work when they are instrumental in building and maintaining your social media strategy especially as their personal brand begins to grow. But, how do you develop your staff to get great results?
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web…
There are many benefits to a social media marketing strategy. Here is a short list of benefits. Please add to it with your comments…Note, I do not discuss in any detail the benefits organizations might enjoy using social media internally for collaboration and productivity gains.
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should. The true cost of most marketing activities is the cost per (fill in […]
This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing. The book’s version is considerably more detailed. No Strategy Perhaps the biggest risk in social media marketing is diving in without a strategy. Too often, companies jump on the bandwagon without first developing […]