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Podcasting Basics

Podcasting Basics Show Notes:  To listen to the podcast click the play button above, download it or subscribe to our podcasts below to the right. What is a Podcast? A podcast is digital file which can be audio or video, that someone can subscribe to, download-able, or listen to on the spot on their computer. […]

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Content for Sales

The Importance of Measuring Bounce Rates

A bounce rate refers to the rate at which people “reject” a page on which they have landed on your website.  Website analytics tools consider a visitor a bounce if they only see one page and leave your site.  Some tools use time spent on a landing page as a bounce rate criteria, e.g., 10 […]

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Podcasting for B2B Marketers

I’ve had many questions from B2B marketers about podcasting.  They range from how do you get started to what is the return on investment?    Effective podcasting requires you begin with the end in mind.  What do you want to accomplish?  Who is your target audience for podcasts? And how will you measure success? There are […]

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A True Fish Story

About 10 years ago I was fishing near Marco Island in south west Florida at a popular fishing location in the late spring.  There were many other people fishing all around me.  After just a short while I grew frustrated because everyone around me was catching Snook (a popular fish that runs abundantly during the […]