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Digital Marketing Strategy

VengresoDigital Marketing Strategy
Digital Marketing Transformation
Digital Marketing Strategy, Marketing, Marketing Strategy, Modern Marketing Engine, Podcast

3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth

Nov 10, 2020
by Bernie Borges
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In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...

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Omnichannel Marketing Strategy
Digital Marketing Strategy, Marketing, Marketing Strategy, Modern Marketing Engine, Podcast

Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage

Nov 04, 2020
by Bernie Borges
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0 Comments

What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...

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