May 19, 2021
B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now....
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Digital Marketing Strategy
Mar 10, 2021
The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks....
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Nov 10, 2020
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and...
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Nov 04, 2020
Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of...
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Jun 24, 2020
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your...
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