The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks....
Mar 10, 2021
Digital Marketing Strategy
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...
Nov 10, 2020
Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...
Nov 04, 2020
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?...
Jun 24, 2020