These days, nobody starts their sales career with the intention of staying with one company for over 20 years, but Kim Green-Kerr has done exactly that. She is Senior Vice-President at Sprint Business Solutions, a post she’s attained by climbing her way up the Sprint...
The latest 2018 Content Marketing Report shows heavy competition in B2B healthcare marketing that outpaces B2C healthcare marketing....
Digital lead nurturing is a hot topic because it’s where old-school prospecting methods are applied through technology-driven approaches. Any time the old meets the new, feathers get ruffled. Charlene Li is a self-proclaimed analyst who loves sales and marketing, and she's Mario's guest on this...
Deb Calvert is the co-author of the brand new book, “Stop Selling and Start Leading” - a seminal work that outlines the actual responses of thousands of buyers to discover what they really want and need form the sellers they work alongside....
Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking....
Digital Selling skills are not an option for B2B Sales professionals. Learn the 4 Skills needed to succeed at Digital Selling from Vengreso's Chief Sales Officer and co-founder, Kurt Shaver, in this article.....
Viveka von Rosen, Chief Visibility Officer of Vengreso, gets candid about the true nature of In-person networking and why it works best with digital sales. Take advantage of the free networking templates in this article....
Why is customer success so important for sales organizations? It’s because 50% of the company's job is getting a new customer, the other 50% is keeping that customer - and keeping them happy. That customer happiness is what enables them to become a customer who...
On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP....
We’ve all seen graphic representations of the sales funnel, which is one of the reasons most people clearly understand the concept. But understanding the concept is not the same thing as doing a thorough sales funnel analysis. My guest on this episode, Matt Ostanik, and...