The Transformation of Selling through Digital Enablement
Charlene Li, Principal Analyst at Altimeter, a Prophet Company provides an overview of her recent report The Transformation of Selling: How Digital Enables Seamless Selling....
May 03, 2017
Digital Selling
5 Unexpected Challenges with Account-Based Marketing and How to Solve Them
In a survey by the Alterra Group, 97 percent of marketers reported that account-based marketing has a higher ROI than any other marketing activity. Maybe that’s why more than 60 percent of B2B marketers are implementing new ABM programs. If you belong to that number,...
Apr 24, 2017
3 Ways Sales Managers Can Use AI to Increase Sales Effectiveness
Computers are rising. That’s not a doomsday prediction, by the way. In 2011, Gartner predicted that by 2020, 85 percent of all customer interactions with the enterprise won’t involve another human. Employees are following suit. Today’s artificial intelligence software is capable of helping employees from both...
Apr 18, 2017
3 Things that Kill the Sales Performance of the Modern Sales Person
Authors have been writing books to help others with their sales performance for seemingly forever. There are literally countless amounts of “self-help” titles out there to help you boost your productivity in the sales workplace. But honestly, a majority of them seem oblivious to the...
Feb 27, 2017
The Role of Online Communities in Digital Strategy
Joe Cothrel, Chief Community Officer at Lithium Technologies, discusses online communities and their role in a digital strategy, including use cases and best practices....
Feb 21, 2017
The Role of AI in Account Based Marketing
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing....
Feb 14, 2017
5 Must Fix Areas to Support the New LinkedIn Interface
As LinkedIn rolls out the new LinkedIn interface, many sales professionals are scratching their heads asking, where did everything go? There has been post after post asking about where, what, when, and how. Some of the messages are preaching doom and gloom while yet others...
Feb 13, 2017
How To Build a Social Selling Strategy That Doesn’t Suck, with Phil Gerbyshak, Episode #8
My guest today is an expert at helping sales leaders achieve greater success in the social part of selling. Phil Gerbyshak is a speaker, author, social selling, social media trainer and coach who works with leaders and salespeople to increase their impact, influence, and income....
Feb 08, 2017
The Truth About Social Selling
If you still haven't adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset....
Feb 08, 2017
How AI is Changing the Face of Marketing
Paul Roetzer discusses how Artificial Intelligence is impacting marketing and what you need to know today as well as what lies ahead. Learn why he launched the Marketing Artificial Intelligence Institute....
Jan 31, 2017