Ian_Cleary
Bernie Borges

How to Sell Through Social Media

Ian Cleary, founder of RazorSocial, reveals the need to obtain email addresses to cultivate sales through social media. Ian also reveals the techniques and tools he uses for selling direct from social media platforms.

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Neal Schaffer
Bernie Borges

Keeping Your Head Above Water with Social Media Tools

Neal Schaffer is a Forbes Top 50 Influencer, author, speaker and consultant. Listen to this podcast and discover what Neal thinks about the current state, as well as the future of social business tools. You’ll also get a sneak peek at the debut of his Social Tools Summit.

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A How To Guide in Influencer Marketing

Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.

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Tim Hughes
Bernie Borges

The 5 Pillars of Social Selling

Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.

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Jon Ferrara CEO, Nimble - Social Business Engine Podcast
Bernie Borges

The Evolution of Sales in Modern Business

On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.

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Michael Idinopulos, PeopleLinx
Bernie Borges

The Social Selling Maturity Model

In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing “random of acts of social,” to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology and processes. Tune in to learn how this journey evolves.

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Group of curious professionals looking at new website on laptop
Mario Martinez Jr.

8 Reasons to Ignore our New Website

After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

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Jill Konrath, Agile Selling
Bernie Borges

Agile Selling

Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people’s crazy business schedules.

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Mario Martinez Jr.

A Unified View of the Customer is the Future of Social Business

Recorded at Social Fresh East in Orlando, Jay Baer says that the only viable way for a brand to connect with its audience across all the social channels is with a unified view of the customer across all the social channels in which she participates to give the brand the data insight needed to reach that user.

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q
Bernie Borges

Stop Selling – Start Serving

“I’m here to teach you how to stop selling and how to start serving, to start helping….To teach you about the modern buyer….To understand the various buyer personas across the buying committee…Who does that buyer trust? Who does that buyer follow on Twitter?…To understand the buying process…To become an information concierge….To always be connecting.”

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Bernie Borges

Social Selling is Like Seduction

In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability.

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Mario Martinez Jr.

The Power of Personas in Business

Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.

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stressed social media marketing manager
Mario Martinez Jr.

3 Common Challenges in Social Media Marketing

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.

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