Expand Your Corporate Brand through LinkedIn’s Publishing Platform
Tune in to learn 6 ways to get your employees to become brand advocates using the LinkedIn publishing platform....
Apr 18, 2015
Digital Selling
Keeping Your Head Above Water with Social Media Tools
Neal Schaffer is a Forbes Top 50 Influencer, author, speaker and consultant. Listen to this podcast and discover what Neal thinks about the current state, as well as the future of social business tools. You'll also get a sneak peek at the debut of his...
Apr 09, 2015
A How To Guide in Influencer Marketing
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing....
Mar 05, 2015
The 5 Pillars of Social Selling
Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping...
Jan 26, 2015
The Evolution of Sales in Modern Business
On this episode, I'm joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and...
Jan 19, 2015
The Social Selling Maturity Model
In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing "random of acts of social," to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology...
Jan 12, 2015
8 Reasons to Ignore our New Website
After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our...
Nov 18, 2014
Global Local Social Media Advocacy at Schneider Electric
Discover how Schneider Electric has trained Local Social Media Advocates (LSMAs) who manage their social media presence across the globe in in over 150 countries, in over 30 languages with engagement at a local scale....
Nov 16, 2014
Agile Selling
Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people's crazy business schedules....
Oct 18, 2014
A Unified View of the Customer is the Future of Social Business
Recorded at Social Fresh East in Orlando, Jay Baer says that the only viable way for a brand to connect with its audience across all the social channels is with a unified view of the customer across all the social channels in which she participates...
Aug 19, 2014