Categories
Digital Selling Modern Marketing Engine Podcast

The Evolution of Sales in Modern Business

On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.

Categories
Digital Selling Modern Marketing Engine Podcast

The Social Selling Maturity Model

In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing “random of acts of social,” to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology and processes. Tune in to learn how this journey evolves.

Categories
Blog Post Digital Selling

8 Reasons to Ignore our New Website

After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

Categories
Digital Selling Modern Marketing Engine Podcast

Global Local Social Media Advocacy at Schneider Electric

Discover how Schneider Electric has trained Local Social Media Advocates (LSMAs) who manage their social media presence across the globe in in over 150 countries, in over 30 languages with engagement at a local scale.

Categories
Digital Selling Modern Marketing Engine Podcast

Agile Selling

Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people’s crazy business schedules.

Categories
Digital Selling

A Unified View of the Customer is the Future of Social Business

Recorded at Social Fresh East in Orlando, Jay Baer says that the only viable way for a brand to connect with its audience across all the social channels is with a unified view of the customer across all the social channels in which she participates to give the brand the data insight needed to reach that user.

Categories
Digital Selling Modern Marketing Engine Podcast

The Proprietary Audience Imperative

When trying to build subscribers, fans and followers, remember that you don’t own them. They can unsubscribe at any time. Learn more from Jeff Rohrs on this episode…

Categories
Digital Selling Modern Marketing Engine Podcast

Stop Selling – Start Serving

“I’m here to teach you how to stop selling and how to start serving, to start helping….To teach you about the modern buyer….To understand the various buyer personas across the buying committee…Who does that buyer trust? Who does that buyer follow on Twitter?…To understand the buying process…To become an information concierge….To always be connecting.”

Categories
Digital Selling Modern Marketing Engine Podcast

The Sophisticated Marketer’s Guide to LinkedIn

Bernie interviews Jason Miller, author of The Sophisticated Guide to LinkedIn. Tune in to learn tips to grow your network and your social business.

Categories
Digital Selling Modern Marketing Engine Podcast

Social Selling is Like Seduction

In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability.