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Digital Selling

The Power of Personas in Business

Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.

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Digital Selling

Deloitte South Africa’s Social Business Journey

David Graham – Digital Engagement Leader and Jonathan Houston- Digital Marketing Technology Lead provide valuable insights into how they got started on the social business journey and some of the successes they’re experiencing.

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Blog Post Digital Selling

3 Common Challenges in Social Media Marketing

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.