Social selling is the act of utilizing social media (and their best practices) to engage with people to build trust, resulting in lasting relationships between your company, its employees, and your target audience. ...
BMC Software's social business journey has C-Suite support. Their REACT team searches and finds stories around the clock for rapid creation and publishing of content around relevant industry news. Learn more....
The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If...
When trying to build subscribers, fans and followers, remember that you don't own them. They can unsubscribe at any time. Learn more from Jeff Rohrs on this episode...
Social selling is to the individual sales professional, what the modern marketing paradigm shift is to a social business. When employees engage authentically everyone wins, especially the customer. And, that’s good for business....
"I'm here to teach you how to stop selling and how to start serving, to start helping...
Bernie interviews Jason Miller, author of The Sophisticated Guide to LinkedIn. Tune in to learn tips to grow your network and your social business....
In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability....
The "seduction" analogy works for social selling because it emphasizes the process from initial "touch" to closed sale. In The Invisible Sale, Tom Martin points out three ways to be "seductive" or to be successful in social selling....
Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst....