Employee Advocacy

VengresoEmployee Advocacy
How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it's had, on this episode of Social...

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Andy Malinoski

Mobilizing Employees at Frontier Communications as Brand Advocates in the Face of Business Challenges

Every business wants brand advocates who sing the praise of the company, but most business leaders don't realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social...

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How to Get Your Employees to Engage in Social Media

How to Get Your Employees to Engage in Social Media

  Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that content delivered through employee engagement is the most trusted source of information. The C-Suite places more demands on the CMO...

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