How SAP Approaches Influencer Marketing to Reach its Audience
Amisha Gandhi, Senior Director Influencer Marketing at SAP discusses how to locate influencers and involve them in your strategy so both parties benefit....
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Influencer Marketing
Take Advantage of These Influencer Marketing Tips in 2016
Influencer Marketing Tips for 2016 Most people are influenced by what other people say more than by what brands are communicating through a brand's channels. Brands can be successful by providing influencer marketing tips and reaching out to industry thought leaders, experts and other people who reach your...
Read MoreThe Art of Building Influencer Relationships: Lee Odden
A brand must have a sense of empathy for the influencer they are pitching to. In this interview from Content Marketing World, Lee Odden explains how he expects brands to have done their homework and be clear when pitching an idea to an influencer....
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The Art of Building Influencer Relationships: Ann Handley
The relationship with an influencer needs to be mutually beneficial. In this interview from Content Marketing World, Ann Handley explains how she wants brands to show interest in her for more than just her influencer status....
Read MoreThe Art of Building Influencer Relationships: Andrew Davis
Influencer marketing is about building relationships with individuals. In this interview from Content Marketing World, Andrew Davis reveals how he, as an influencer, prefers to be approached by brands....
Read MoreThe Rise of the Hootsuite Ambassador Community
How the growth of Hootsuite's online Ambassador Community has expanded their reach into areas of the world that otherwise may not have heard of their brand....
Read MoreInfluencer Marketing
Download Now It’s one of the hottest topics of 2015: Influencer Marketing. As consumers grow increasingly wary of advertising, it’s never been more important to know who in the community is influencing your ideal buyers, and cultivate strong relationships with them. Twenty-one thought leaders weigh in,...
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How To Turn Customer Advocates into Influencers
Adrienne Sheares is the PR Social Manager for Cision. Tune in to glean some valuable knowledge from her on how to turn customer advocates into influencers....
Read MoreA How To Guide in Influencer Marketing
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing....
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Building Communities into Enterprise Social Business
Bernie Borges speaks with David Spinks, CEO of CMX Media, a Community Building event and online publication company that helps enterprises understand what it means to build a brand through community....
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