[caption id="attachment_4466" align="alignleft" width="255"] There Are Four Ways to Increase Revenue[/caption] There are four classic ways to increase revenue: Sell To More Customer Sell More Products/Services To Current Customers Sell More Frequently To the Same Customers Raise Prices LinkedIn can help with the first three. Here’s how: Sell to More Customers This is...
As LinkedIn and related apps continue to grow in popularity, many B2B companies are starting to train their sales teams on Social Selling skills. All too often, this involves a few hours of training focused on improving individual LinkedIn skills. While this is a good start...
[caption id="attachment_4317" align="alignleft" width="332"] Click Image to Register for June 19 Webinar[/caption] Often, major shifts in business occur when a combination of factors combine to change the status quo. Think about the impact that affordable cars and trucks plus the interstate highway system had on the...
LinkedIn recently asked me to submit an article for their new “Career Curveball” campaign. I am publishing it in my blog, too, to model the best practice of maximizing content creation efforts. **************************************************************************************************** In 2006, I was a Sales Director for a software company when my company...
I was channel surfing the other day and stumbled across the Brazilian Butt Lift infomercial. Hey, it beats watching a guy make smoothies with the Magic Bullet. After watching the program for a few minutes, I realized that a Brazilian Butt Lift shares many similarities...
While 11-year old social networking site LinkedIn is an adolescent compared to 38-year old Apple, the two companies share many characteristics. 1. Market Leaders According to Forbes magazine, Apple is the world’s most valuable brand for the third straight year. That’s not just a fluffy “brand awareness”...
A few weeks ago I sounded a false alarm over the demise of LinkedIn’s Connection Strength feature (Another One Bites the Dust). It turns out that LinkedIn simply moved this valuable relationship-ranking feature from the obvious “How You’re Connected” section to the less intuitive hidden...
Today is my 9-year anniversary* of joining LinkedIn. I was living in Silicon Valley managing sales for a software company when I first heard of LinkedIn. You don’t get much more “early adopter” than that. I signed up on March 14, 2005 as Member Number:...
[caption id="attachment_3900" align="alignleft" width="388"] Birthday Well Wishes[/caption] Do you know people who downplay their birthdays? I am not one of them. I love celebrating my birthday and having people make a fuss over me. That's why I was excited to receive 45 “Happy Birthday” wishes from...
A client sales manager wanted to coach his reps on effective content sharing practices. However, it was difficult for him to see them. LinkedIn Updates appear on the LinkedIn Home Page in a time-stream like Twitter or the Facebook Wall. Once a post goes by,...