[caption id="attachment_3680" align="alignleft" width="199"] Lynne Wallace, Vantreo Principal and NDOI Co-Founder[/caption] I admit it…I have not taken social media seriously enough as the CEO of a growing insurance agency. Yet I find Gary Vaynerchuk’s energy and sense of urgency about social media fascinating. I certainly do...
Have you seen the latest from Conan O’Brien? He is launching a campaign to become a LinkedIn Influencer with the hopes of acquiring more followers than No.1 Influencer Richard Branson of Virgin. I am calling B.S. on Conan. In his announcement, Conan freely admits he has no...
I surprised myself today as I was filling in the timeline for my “30-day” Social Selling Boot Camp. It was because the first task was scheduled for August and the last one will be in December. That’s 100 days, not 30. So, why does successful social...
Technology adoption in corporate sales departments typically goes through 3 phases. A classic example is how CRM matured over the past 30 years. Today, things moves faster. Social Selling has moved from an unknown term a couple of years ago to a common practice in...
I had two observations in the past week that prompted me to share some insight. Despite the abundance of increasingly sophisticated social selling applications to listen, analyze, filter, sort, post, re-post, comment and totally immerse one’s self in social communications, the single most important element...
Last night, I spoke and hosted a panel at the Silicon Valley VP of Sales Executive Forum. The topic was “Building a Social Selling Culture”. Attendees represented every sized company from small, VC-backed start-ups to industry giants like HP and Juniper Networks. The panelists and...
[caption id="attachment_2868" align="alignleft" width="315"] Get Insight Into Updates[/caption] LinkedIn is preparing to roll out out a new feature called “Who’s Viewed Your Updates”. It offers an insightful data visualization of who is Viewing, Liking, and Commenting on your LinkedIn Updates. Don’t worry if you are not...
The San Francisco Chapter of the Sales Management Association held its May meeting at LinkedIn’s office. The Sales Management Association is a global, cross-industry association serving sales leadership and sales force support professionals. http://salesmanagement.org The topic of the May meeting was Social Selling. SMA Chairman Bob...
Social selling has grown as smart sales people learned how to leverage their online networks to promote sales. However, this "bottom-up" approach is not sustainable. Without standards, training, and management - your company's brand and sales process is whatever each individual sales rep decides it...
As a veteran B2B sales professional, I find the emergence of Social Selling skills in corporate sales departments fascinating. One major reason is because the practice starts at the individual level in advance of a corporate strategy. The result is a wide range of skills...