Mark Fidelman is a social business thought-leader and one busy guy. He’s Managing Partner at Evolve! Capital, a Forbes.com columnist, and author of the new book “Socialized – How the Most Successful Businesses Harness the Power of Social”. I just finished reading it and it's...
I recently interviewed Dave Gowel, CEO of RockTech, a social technology software company Dave is also author of the book “The Power of a Link” – about changing the way business people do business using LinkedIn. Dave is West Point Graduate who co-founded Clearly Creative. His...
Often, major shifts in business occur when a confluence of factors combine to change the status quo. Think about the impact on railroads from affordable cars/trucks and the interstate highway system. How about the impact of the Internet and portable computing devices on the newspaper...
What could Thanksgiving leftovers and Social Selling possibly have in common? Done right, they both involve skillful REPURPOSING of material.
One benefit of spending hours to create a big Thanksgiving meal is that it pays off for days in the form of leftovers. A fundamental activity of Social Selling is sharing tasty content, but regularly creating original content can be laborious. Here are three ways to repurpose content so that the original effort pays off in multiple ways:
I ran into an old friend who recently took an account management position for a software company. He indicated that he doesn’t use social applications for prospecting since his role is to serve existing customers. In sales parlance, he is a “farmer” working named customers...
I just returned from a 2-week vacation in Africa. It was a “bucket list” trip that my wife and I had been planning for years. Since this is not a travel blog, the short summary is that we saw the “Big Five” (lion, leopard, elephant, rhino & cape buffalo), toured a really cool town (Cape Town), and saw one of the 7 Natural Wonders of the World (Victoria Falls, Zimbabwe).
Over 17,000 people gathered in San Francisco last week to hear how forward thinking organizations are becoming Social Enterprises. Salesforce CEO Marc Benioff introduced the idea of a Social Divide - the gap that exists between companies that have not adopted social communication practices and...
So Moneyball got shut out at the 84th Annual Academy Awards (Oscars). No big deal. It is still the most popular movie of the year when it comes to business analogies. Google “Moneyball” and “Business Lessons” and you’ll get 11M results. Here are my three Moneyball lessons that apply to LinkedIn:
1. Metrics Matter. Moneyball was about Oakland A’s GM Billy Beane assembling a competitive team on a small budget. His revolutionary strategy was to employee computer analysis of players’ statistics. The most important stats were
A friend shared that he has not been able to add any LinkedIn Connections for the past week. When he clicks on the Connect button, the window just cycles forever and does not release. He wondered if he reached a limit. Customer Service confirmed that he did.
When LinkedIn and Twitter integrated, LinkedIn co-founder Reid Hoffman and Twitter co-founder Biz Stone shot a video comparing the combination to chocolate and peanut butter. OK. Nice metaphor for the Reese’s lovers out there, but sometimes, you just