Marketing Leadership

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How to Get Your Employees to Engage in Social Media

How to Get Your Employees to Engage in Social Media

  Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that content delivered through employee engagement is the most trusted source of information. The C-Suite places more demands on the CMO...

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