Marketing Strategy

VengresoMarketing Strategy
Digital Marketing Transformation

3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth

In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...

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Omnichannel Marketing Strategy

Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage

What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...

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