How Internal Communication Drives Marketing ROI
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication....
Apr 21, 2021
Marketing Strategy
Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian....
Apr 14, 2021
Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?...
Mar 31, 2021
The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks....
Mar 10, 2021
How Showing that you Care Can Start Sales Conversations with Adriel Sanchez, #289
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards...
Dec 16, 2020
Marketing Strategy, Podcast, Sales, Sales Enablement, Sales Leadership, Sales Training, The Modern Selling Podcast
4 Pillars To Creating a Successful Sales Plan
A sales plan or sales strategy can be the difference between an organization merely surviving, or a company exceeding all sales objectives. With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever...
Dec 02, 2020
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...
Nov 10, 2020
Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...
Nov 04, 2020
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?...
Jun 24, 2020
Local LinkedIn: 7 Steps to Better Local LinkedIn Marketing!
7 things you can do to ensure that you're getting the best local use out of LinkedIn...
Dec 01, 2017