Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards in the marketplace. That’s exactly the story my guest […]
A sales plan or sales strategy can be the difference between an organization merely surviving, or a company exceeding all sales objectives. With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever before for success. Contrary to popular belief, you don’t […]
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including travel and events where thousands of people congregated. The […]