Mark_Schaefer
Bernie Borges

Overcoming Information Density through Shareability

With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.

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millennials_working_in_B2B
Meaghan

How to Attract Millennials With Your B2B Marketing

As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.

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Rick_Short
Bernie Borges

Power Blogging Strategy to Catapult Your Sales

Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.

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Ann Handley - Good writing the reader.
Bernie Borges

Ridiculously Good Content Not an Option

Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.

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