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There are two ways to share content. There’s the hard way and then there is curation. The hard way is creating the content yourself and
It’s safe to say that most salespeople have opinions and expertise to share. So why is it that so many of us are quiet on
Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing.
9 Essentials in Measuring Brand Impact Your customers, supporters, and detractors talk amongst themselves and declare their views on you to anyone interested. Are you
With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.
How Curata utilizes curation and their Content Marketing Pyramid to prosper in the world of content marketing.
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.
Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.