[Video] Original Posts Attract LinkedIn Prospects
When it comes to prospecting on LinkedIn you can be active or passive. To be actively prospecting you are searching out potential new clients using
November 10, 2015
[Video] Sharing content makes you the expert on LinkedIn
There are two ways to share content. There’s the hard way and then there is curation. The hard way is creating the content yourself and
November 3, 2015
[Video] Commenting on LinkedIn Updates as a Sales Habit
It’s safe to say that most salespeople have opinions and expertise to share. So why is it that so many of us are quiet on
October 27, 2015
3 Pivotal Elements to Lead Generation Through Content Marketing
Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing.
October 7, 2015
Measuring Brand Equity and Impact in the Age of Social Media
9 Essentials in Measuring Brand Impact Your customers, supporters, and detractors talk amongst themselves and declare their views on you to anyone interested. Are you
September 25, 2015
Overcoming Information Density through Shareability
With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.
September 23, 2015
How Content Curation Makes it Possible for the Modern Marketer to Thrive
How Curata utilizes curation and their Content Marketing Pyramid to prosper in the world of content marketing.
September 9, 2015
How to Attract Millennials With Your B2B Marketing
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
July 9, 2015
Power Blogging Strategy to Catapult Your Sales
Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.
June 18, 2015
2 Ways to Measure Social Media Results in B2B
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
May 14, 2015
Ridiculously Good Content Not an Option
Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.
March 19, 2015