Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting.
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty.
Phil Gerbyshak and Mario Martinez, Jr. discuss what their podcasts provide and how podcasting helps to build credibility and influence.