The Future of B2B Buying and Selling Podcast
Bernie Borges

The Future of B2B Buying and Selling

What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.

Read More »
fanocracy David Meerman Scott
Mario Martinez Jr.

Creating A Profitable Fanocracy For Your Brand, with David Meerman Scott, Episode #130

David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!

Read More »
Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

Read More »
How to Position High Level Employees as Trusted Thought Leaders
Bernie Borges

How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

Read More »
How To Be A Modern Marketer In The Age Of Data And Analytics - Victor Belfor
Bernie Borges

How To Be A Modern Marketer In The Age Of Data And Analytics

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

Read More »
The Secret to Using Effective Sales Content, with Connor Dube, Episode #81
Mario Martinez Jr.

The Secret to Using Effective Sales Content, with Connor Dube, Episode #81

On this episode of #SellingWithSocial, Connor Dube and I explain the critical importance of leveraging effective sales content. Connor is the Director of Sales and Marketing for Active Blogs, and he’s been involved in sales and marketing from a very young age. His insights reach far beyond his millennial years, and you don’t want to miss hearing his stories.

Read More »
Connecting with Sales and Distribution through Podcasting
Bernie Borges

Connecting with Sales and Distribution through Podcasting

The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered

Read More »
The Ugly & Beautiful Truth About Content Audits
Bernie Borges

The Ugly & Beautiful Truth About Content Audits

A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.

Read More »
How the Content Marketing Institute Markets
Bernie Borges

How the Content Marketing Institute Markets

On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.

Read More »
How Content for Sales Creates More Sales Pipeline - Mario Martinez Jr.
Bernie Borges

How Content for Sales Creates More Sales Pipeline

We all want to have a full sales pipeline to fuel our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. outlining Vengreso’s new approach to keeping the pipeline full

Read More »
Viveka

10 Reasons Your Sales Team Wins With Content

Find out the different strategies marketing and sales teams can do to create the ultimate content that will help modern sellers connect with, engage, sell to and remain top of mind with the modern buyer – throughout the ENTIRE buyer’s journey.

Read More »
Mario Martinez Jr.

5 Steps to Know What Content to Produce that Performs

In our first Up Close podcast series, I partnered with Brandon Andersen, Chief Strategy Officer at Ceralytics to address one of the biggest challenges content marketers face – knowing what content to produce. The theme of this five episode podcast series is “How to Harness AI in your Content Marketing Strategy.” Brandon and I address the painful reality that 90% of content marketing doesn’t work.

Read More »
Alanna Jackson

Your Content Marketing Should Evoke Emotion

Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.

Read More »
98_Andrea_Kuchinski_Thick_to_Thin
Bernie Borges

Creating a Movement in Women’s Fitness Apparel

Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.

Read More »
Melanie_Deziel_Time
Bernie Borges

All Native Advertising Doesn’t Suck

Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy.

Read More »
Bernie Borges

Branded Journalism Newsroom Style at Cisco

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.

Read More »
[class^="wpforms-"]
[class^="wpforms-"]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]