B2B marketing requires specific strategies, tools, and influencer tactics to work. See what’s driving sales in the hyper-competitive B2B marketplace.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
Don’t lose 2021 budget because you didn’t spend it all in 2020. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget.
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including travel and events where thousands of people congregated. The […]
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey at Phantom Screens, starting out as their retail sales manager, […]
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now.
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.